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Why Use Shopify? 14 Businesses Share What Really Matters

by Arianne Foulks

July 11, 2017 / Updated: July 1, 2022

Why use Shopify? Shopify is our ecommerce platform of choice at Aeolidia, and we don’t work with any other software. WooCommerce is too buggy and WordPress wasn’t meant for ecommerce. We’ve heard that BigCommerce is too complicated, and can’t handle high sales volume. Squarespace’s checkout is very limited, allowing only Stripe or PayPal payments. Wix and Weebly-type programs are meant for beginners, and it shows. Etsy’s a great addition to your ecommerce strategy, but it can’t be the whole strategy.

Shopify is the best ecommerce software! They are always updating and innovating. Their 2017 feature announcements blew all the other options out of the water. Particularly what’s happening right now with mobile checkout.

But no need to listen to me! I asked our Facebook group members (join us!) what they would tell a shop owner who wanted to know if they should use Shopify. So here is some great info and advice from shop owners like yourself. Here’s what’s important to know about Shopify when deciding whether to sign up.

Shopify offers much more than just ecommerce

Shopify offers a lot more than an ecommerce sales platform. This tool is more like a product database or inventory management system, allowing you to sell items on a website, through channels such as Pinterest and Facebook, and in a point of sales situation. I use the portable card reader when I go to craft shows and sell items directly from the online store inventory. This tool helps me to manage inventory and sales tax collection.

Jennifer Boaro, The Cat Ball

Shopify can handle large inventory easily

For us when deciding, it came down to Shopify’s capability to handle a large inventory relatively easily, it’s simple to use (less tech-y), lots of beautiful design options, and it is a platform which we can grow into
and add more features as we need them.

Overall, Shopify is very well thought out—meaning it takes care of the nuts ‘n bolts so well, you can focus on the actual shop, get up and selling, then go back and make more adjustments easily as time goes on. Feels much more organic. It’s always evolving. And has a very engaged community for brainstorming and support. Sometimes the options seem endless.

Something to note, the add on apps do cost extra, which can be frustrating when money is tight, but you know that’s how it works when you sign up. I like that we can pick and choose based on our needs. It’s like it evolves with you. So far all the add on app developers we’ve used have offered excellent customer service as well. Two of my favorites: Better Recommendations and Out Of The Sandbox.

Shopify customer support is awesome! It’s incredibly reassuring knowing they are there when you step out in to unfamiliar waters when editing your online shop. You get more done.

Just finding enough time to implement everything is a challenge. We are at that awkward place where we need to outsource more of our shop tasks, but I suppose that’s a good problem to have. Switching to Shopify has definitely increased our online sales. Very happy.

Dyan Dowling, Brevard Design

Shopify dashboard

Shopify’s customer support is always available

My advice really focuses on the help and assistance that’s offered to Shopify storefronts. I can’t even tell the number of times I’ve contacted their chat support for help—for everything from uploading fonts to setting up shipping profiles properly. They can help with anything and everything. They’re incredibly knowledgeable, friendly, and always available to lend a hand. I feel that their level of customer service is what makes me solid in my decision to choose Shopify in the first place. I know that no matter the problem I might run into, help is always just a click away.

Stephanie, Phylogeny Art

Shopify integrates with social media for added sales channels

I usually tell people about how it also integrates with Pinterest and Facebook easily for added selling channels. When so many people are trying to use a bunch of platforms, I find this integration very easy and manageable. In that same vein I think it’s the most advanced platform in terms of integration possibilities for free and paid apps.

Kaitlin Phillips Goodey, Goodey Studio

Tip: prepare your content before signing up for the trial

Shopify is one of the easiest and most affordable ways to set up a robust and professional looking website for your e-commerce business. To make the most of it from the start, and save a little money, take time to prep before you open your account Sketch out how you’d like your site to look, write the copy for the pages and product listings, and collect and resize all your product photos and web images. This way, as soon as your free trial starts, you can plug the info + images in and hit the ground running.

Jane Pearson, Janery

Shopify’s POS software and hardware

Shopify’s POS lets you sell online and in person

Shopify is an incredibly robust platform and they really take care of everything you need to set up your shop. One of my favourite features is their POS. I can sell online and in person, while managing my inventory and keeping track of my products. I do pop-ups and markets frequently and I love how easy it is.

Lindsay Down, Owner & Creative Director, Pure Colour Baby

Shopify makes giveaways easy

I love how easy it is to manage orders and inventory. I do a lot of giveaways, and with Shopify, I can manage those free orders (and their inventory) with the paid orders, without any fee! I love Shopify and I wish I would have started my business on it.

Jayme, My Little Athlete

Shopify lets you sell to wholesale customers, too

Using Shopify and the Locksmith app, I’m able to sell to both retail and wholesale customers from the same website!

Tammy, Cloverleaf

Shopify has a helpful community

What I like best about Shopify is that I never feel alone. There’s so much support both directly from Shopify and third party groups. It’s a sure bet that someone has already asked your question and someone else has provided a clear answer with a step by step solution. It’s also incredibly easy to get someone on the phone or on chat and get direct help from a real person. It’s a great community.

Brittany S Dowd, Mo & Fig

Manage your store from your phone

Shopify is great if you don’t want something too tech-y

Way back when I first started my biz, I started my very first website in WordPress and struggled to achieve the look I wanted and use the features the way I really wanted. I was drowning in tech-y black holes. And, at that time I couldn’t afford to hire a developer. After a frustrating 6 months I found Shopify and never looked back.
It couldn’t be easier to set up a site and sell your products or services and just get going. When someone is starting out I think it’s important to just start, and to keep things simple, instead of getting caught up in the perfectly polished site.

The beauty of Shopify is that the templates give you a professional clean look from the start and you don’t need to waste time fiddling with too much code or tech issues. I was able to gain back my time and put more energy into my creative work.

PS. Later on I decided to hire professionals (my dream team) and really customize my site. It’s the best thing I’ve done for my online presence.

Neesha Merani, PaperWand

Shopify is fantastic for improving your SEO

For any website SEO is key and Shopify allows for SEO everywhere (product photos, collection photos, product listing tags etc.). I’ve only had my Shopify shop open for a month now and I’m already showing up in the first page of search! One more note I am certainly no graphic designer or website builder, so in the beginning I struggled with setup (had a Wix site previously, which was mostly drag, drop, and adjust).

I like a lot of customization and didn’t want my site to look cookie cutter and playing around with and adding apps into HTML was terrifying for me, but I was able to find everything I needed in Shopify’s support and forums without a single phone call! The Wix support was very lacking waiting 30 mins or more on the phone oftentimes or days for return emails and the SEO wasn’t great, for years my site blearily paid for itself. So far I’m very pleased with Shopify, just this week I got my first sale.


Shopify makes running a business simple

Oh, Shopify how I love thee! Let me count the ways… You make me look beautiful and professional. You’re support is awesome and answers all my silly questions. You integrate with so many apps that you’re a dream come true. You offer many experts to make my life easier—like Storetasker and Kit. And for a non tech-y gal, you make it so easy to do updates and implementation. I’m so glad we found each other…

Ann Chikahisa, Chikahisa Studio

Shopify takes charge of updates and security fixes

Having started out in the Stone Age of the Internet, when you had to code multiple databases to run an eCommerce store, Shopify is hands down the easiest and most robust platform for selling products today. My favorite aspect? I don’t have to be in charge of updates and security fixes! Pair that with a huge selection of apps to extend functionality, and great built-in features at a low monthly cost and you have a no-brainer.

Tamara Hoffbauer, Decorative Design Works

Would you like to give Shopify a try?

It’s our favorite! Sign up for your free trial here today. That’s our affiliate link, and I’d be glad to help out anyone who signs up using our link by answering a question via email or pointing you in the right direction to get started.

If you’d like some help getting your Shopify store set up to maximize sales, contact us for more information about our Shopify services.

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