Why to Hire a Shopify Web Design Agency For Ongoing Help

A website is never done–having an effective website is an iterative process. It’s a mistake to redesign and then leave it as it is. Not only do you want to update the content regularly, but it’s important to continually analyze stats, try experiments, and make changes that will increase sales on the site—all of which we do at our boutique Shopify web design agency.

In the book Think Again, Adam Grant references a research study that tested scientific thinking for startup businesses. Startups in the control group averaged under $300 in revenue during the study. The startups that the researchers taught scientific thinking methods did astonishingly better. They averaged over $12,000 in revenue during this time.

That’s a huge difference and speaks to being willing to experiment, research, and try again. There is so much to do to see consistent growth and marketing success. And it’s hard to get all your ongoing Shopify website maintenance and strategic optimization done in-house. What would it be like if you could have an ecommerce strategist, brand designer, web designer, developer, copywriter, photographer, and marketing experts on your team without having to hire any new employees or find a bunch of freelancers?

Hello from your new Shopify design agency: us!

You can retain our whole team on an ongoing basis, all focused on improving your site. One month, it may be strategy and website improvements. Next, you may have us working on optimizing your email marketing and increasing your customer LTV (Lifetime Value). Next, we’ve moved on to SEO and updates to your site navigation.

Whatever you need, you have our entire expert team by your side. And if you don’t know what you need? We’ll have analyzed your stats and have a long list of money-making ideas for you.

What we offer

What will have the greatest impact on your business in the next 90 days? Here are some starter ideas for having our Shopify design experts build your strategic plan.

Figure out where to focus next

Why? Nothing beats the efficiency of taking action on what you know will pay off

Have our Ecommerce Strategist analyze your stats to determine what your unique site visitors respond well to. We’ll identify segments that are performing well, areas in need of improvement, and opportunities for growth. 

Lean on our 20+ years of Shopify web design agency experience for a user experience review that will help you correct common errors and implement strategic updates.

• Google Analytics analysis
• Heatmaps and session recordings review
• Strategic UX review
• Deep dive into email statistics

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Increase online sales

Why? 97% of your visitors aren’t buying from you. Let’s give them more reason to.

Good news: there is always room for improvement on a website. The bigger brands continually optimize their sites and perform ongoing Shopify website maintenance. We can do a lot each month to hone your site and convert more visitors into buyers. If you’re getting enough traffic, we can also explore advanced strategies, like watching real visitors use your site.

• Strategy-driven website improvements
• Homepage, collection page, and product page optimization
• Navigation strategy
• Product reviews setup & customer outreach
• Site speed tuning
• Heat mapping and screen recording
• User testing and user interviews
• A/B testing

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Grow a customer base/hone your brand

Why? You need the traction that comes from having a standout brand.

Does it feel like things aren’t quite clicking? How can you build a group of loyal customers that grows over time and continually returns? The trick is all about your brand strategy and figuring out how to broadcast that to the right people. We can help with discovery, brand development, and content creation. All businesses go through phases that require a rebrand or a brand refresh.

• Brand strategy (target customers, competitor research, differentiation)
• Email marketing, content, and SEO strategy
• Written content for email marketing, social media, and your website
• Email template design
• Social media graphic design templates
• Blog posts or email newsletters (copywriting)

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Get more traffic

Why? Even the best website won’t pay off without the traffic to support it.

Even at a strong conversion rate, the vast majority of visitors to your site won’t make a purchase. That’s why you need to get thousands of visitors each month to be able to reach your goals. For those people who don’t purchase, it’s important to get them on your mailing list—it can take up to fifteen visits before someone purchases, and you can keep them coming back while building their trust.

• Klaviyo email software setup & strategy
• Klaviyo SMS setup & strategy
• Klaviyo Advanced Analytics review and strategy
• Automated emails (welcome, abandoned cart, and more)
• Email content and template design
• SEO best practices setup
• SEO consultation & road map
• SEO copywriting for your website 

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Add features to your website

Why? Certain extras make it easier or more compelling to make a purchase.

Subscriptions are popular and are a great way to get recurring revenue from your best customers. Product reviews are so important for helping people make a purchase. And if you have a brick and mortar shop, there are many ways to continue to serve your local customers from your website. There are lots of ways to increase average order value (AOV) and make the path to checkout easier.

• Customizable products
• Subscription products or boxes
• Fabric yardage feature
• Calculators (think tile, wallpaper, fabric)
• Product reviews, chat, and Q&A
• Product bundles
• In-cart or post-purchase upsells
• Gift cards
• Local delivery and/or pickup
• Events calendar / online classes
• Integrate new apps

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Other ongoing Shopify website maintenance and improvements it may be time for:

• Packaging design
• Illustration
• Product photography
• Rebranding your business
• Strategic website redesign

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Hire my Shopify design agency

My team at Aeolidia specializes in helping successful Shopify stores grow to the next level. What works on the path from 6 to 7 figures in annual ecommerce revenue is not what you need to get from 7 to 8 figures.

To reach $1 million in annual revenue, you need to ensure that all your foundational work is set up correctly and that you’re focusing on the right things in the right ways. We can help with this.

Once you start making more than a few million annually, making changes to your site without testing them is extremely risky. A/B testing removes the guesswork from website optimization by providing hard data on what drives more sales. What seems like a small tweak can mean half a million in sales lost or gained for a shop that gets hundreds of thousands of visitors per month.

Rather than adjust the site based on hunches or on what competitors are doing, we can help you make improvements specific to your customer base and your brand. We can use tools to track exactly how much money is being gained or lost by a particular tweak to the site. It’s important to make informed decisions once ecommerce is working well. We can also help with this!

We would love to chat with you about where your business is at and share our perspective on what we’ve seen working well for brands at your level. Can we talk?

Contact us below to learn more about what we can do, tell us what you’re looking for, and get a custom proposal. You will instantly get our services & rate sheet and a link to schedule a call with us to discuss a monthly investment that works for your budget and pays for itself:

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