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An Effective Ecommerce Website Is Like A Ballet

by Arianne Foulks

August 21, 2018 / Updated: September 19, 2022

Let’s talk about how to build an effective ecommerce website. I find myself thinking in analogies when I’m explaining things. Have you ever considered your website to be like a ballet?

Your products are the dancers. The dancers have to be exceptional, of course. But if any one thing is off, it can ruin the whole performance. If you put all your time into practicing the dance, it’s no good if the ballet itself doesn’t have a compelling story, if the costumes are lackluster, if the music is uninspired. And imagine the difference between having an audience of ballet lovers versus having a bunch of …anyone else! Teenagers or motorcyclists or whoever.

The times when we see the greatest success for a shop owner is when they understand this, and fling themselves wholeheartedly into all the pieces (logo, photography, product descriptions, etc.) they need to get their ballet near-perfect. And then it’s important to get the right audience in the seats.

So, as you’re thinking about your website, consider the strengths of your business and where you have great potential. How much time can you put into building and improving the areas that could use some work? Is there room in the budget for a remarkable brand identity, or to build an effective search engine optimization foundation? What do you have nailed and what could you use some help with?

If you’re thinking about hiring Aeolidia, we are able to help with most parts of your ballet. It takes a team! It takes a few months to get everything right, so please get in touch right away so we can get started.

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