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Email & Content Marketing

We recommend setting up automated systems to stay in touch with customers, re-engage them, and gather reviews. Learn how to analyze your stats to know what to capitalize on. An SEO strategy keeps new visitors coming daily.

How to Switch to Shopify from Another Ecommerce Platform

by Mallory Whitfield / March 31, 2022

What to know before you make the move.

26 Ways to Make More Sales with Your Shopify Blog

by Arianne Foulks / January 17, 2023

Tips for using a Shopify blog to drive traffic
Ruth Rau of Mouse Loves Pig

7 Lessons I Learned While Crowdfunding

by A Guest Writer / May 9, 2022

Setting up a crowdfunding campaign is no joke.
Don't miss this informative discussion about opt-in incentive offers. Spoiler: you don't have to offer a discount!

Should You Offer a Discount as an Opt-In Incentive?

by Arianne Foulks / January 17, 2023

Here’s what to do instead.

Email Marketing Strategy For Ecommerce

by Arianne Foulks / January 17, 2023

How to start growing your mailing list.

Get More Website Traffic and Make More Sales Online

by Arianne Foulks / March 8, 2018

Your online shop has great potential, but it’s underused.

How to Get In To a Juried Craft Show

by Arianne Foulks / September 8, 2022

A video interview of Nicole Stevenson of Patchwork Show and Craftcation.
eye-catching newsletter pop-up

Email Pop-Up Copy: What Works Best for Online Retailers?

by Katherine Raz / March 18, 2026

Pros and cons of different email pop-up incentives.

How to Use the New Shopping on Instagram Feature

by Katherine Raz / July 1, 2022

This is a game changer for small retailers

How to Recognize Tipping Points In Your Business

by Arianne Foulks / January 23, 2023

An interview with the founder of Gingiber

Shopify Email Pop-Up Best Practices

by Katherine Raz / September 5, 2017

Cute pop-up designs you’ll love, not loathe

Growing a Textile Business

by Arianne Foulks / January 23, 2023

Behind the scenes with a textile designer.

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