Your online shop has great potential, but I’m willing to bet it’s underused right now. The problem is figuring out how to get more website traffic to make your ecommerce shop more profitable.
I’ve found that the answer to this problem is straightforward:
- You need more people to visit your website
- You need a higher percentage of those people to buy
Get more website traffic, then make more sales.
Because the solution is simple doesn’t mean the process to get there is easy. It’s one thing to say you need more traffic and a higher conversion rate. It’s another thing to get there.
Getting more website traffic and increasing conversion rates are both long-term, ongoing projects. I’m here to help you get started with both: get more visitors to your website and get more of them to buy something.
Website traffic is how many people visit your site.
Calculate your conversion rate by finding the percentage of those visitors that purchase.
2 sales divided by 100 visitors equals a 2% conversion rate.
First, I want to explain how powerful combining more traffic with a higher conversion rate is.
Get More Website Traffic and Improve Ecommerce Conversion Rate
Many growing businesses neglect their website, because it’s working “well enough.” But have you considered that if your website is only performing half as well as it should, all your marketing efforts will be half as effective?
At a healthy 4% conversion rate, instead of 2%, every Facebook ad could make you twice the money. Every influencer mention would double in value. All your social media efforts would pay off twice as well as they are now.
Imagine you get 4,000 visitors a month at a 1% conversion rate. That’s 40 sales, and you want 200 sales per month. Here are three things you could try:
- Drive more traffic: at a 1% conversion rate, you need 20,000 visitors.
- Improve conversion rate: at 5%, you only need 4,000 visitors.
- Do both: 20,000 visitors are now 1,000 sales at a 5% conversion rate.
Option A and Option B each increase sales by five. If you do both options (Option C), you go from 200 sales to 1,000 sales by multiplying traffic x conversion. Optimizing both results in 25 times as many sales.
To seriously boost online sales, you need these two things working in partnership. Yes, you need more traffic. But you also need to increase your conversion rate.
That’s the formula for success. So, are you ready to get started?
How Much Traffic Can You Expect?
The sky is the limit when it comes to traffic. But how do you know what is reasonable to expect?
Now that we’ve learned a bit about conversion rate, we can use that information to see how much traffic we need. Let’s assume a 1% conversion rate for a new business that hasn’t optimized their site or grown a customer base yet. How many sales do you want per month? If you want 30 sales, you’ll need 3,000 visitors in a month.
To figure out how much traffic you need, work the equation this way:(Sales you want) ÷ (Your real or expected conversion rate) = (Visitors you need)
30 sales ÷ 0.01 = 3,000 visitors
If you have a 1% conversion rate, you can’t expect ANY sales until you’re getting at least a couple hundred visitors to your site per month. When your traffic is very low, it’s often a result of a poor (or no) marketing strategy, which means your random visitors aren’t likely to become customers.
No fear, though, we’re going to get to the bottom of how to get visitors who are excited to be on your site, and ready to shop!
Get the Guide
You’ve been reading the first two chapters of my new PDF download – a document about getting website traffic, and then improving your ecommerce conversion rate to get more sales. After over 15 years of making online shops for creative businesses, I have a bird’s eye view of what works and what doesn’t. I’d like to get you on the track for success!
Included in your free downloadable PDF:
- Why You Need to Consider Both Traffic and Conversion Rate
- How Much Traffic Can You Expect?
- What Kind of Conversion Rate Can You Expect?
- Should You Focus On Traffic First, or Conversion First?
- 5 Ways to Get More High Quality Traffic
- 5 Ways to Get Press and Publicity That Leads to Sales
- 5 Ways to Make More Sales From Your Online Shop
- What Are Your Next Steps?
This thing is a meaty 31 pages, and if you’re confused at all about how to get more sales on your site, it will be enlightening. I haven’t seen advice quite like this from anywhere else. Please grab it, read it, and get in touch if you have any questions about your traffic or sales.