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A Shopify Design Agency That Boosts Sales

by Heather Harris

May 4, 2017

If your website is starting to feel outdated, or your business has outgrown your starter solution, it’s time to call Aeolidia! We are Shopify Experts who focus only on custom-to-you Shopify website design for creative businesses. We design strategically, and our design decisions are all meant to support your goals, increase your conversion rate, and multiply your current sales numbers.

Here is a quick peek at our clients’ recent launches, and at what we’re working on going into spring. These motivated creative businesses include: 4 gift and housewares designers, 2 children’s clothing brands, 1 stationery designer, 2 shops for the mother-to-be, 1 dog apparel brand, 1 party shop, 2 bath and body brands, 1 doll maker, 1 fine art gallery, 1 interior design studio, 2 clothing pattern designers, 4 jewelry designers, 1 flower farm, 1 cooking club for kids, 2 designers of art prints, 1 furniture designer, and 1 shop specializing in cheese storage.

It is such an honor and a delight to be able to work with such creative, ambitious, and dedicated business owners. I think you’ll like them, too!

We will write about these projects in more detail in the upcoming weeks, but for now, I wanted to give you the rundown of what work we’ve finished and what we’re beginning now.

These ones are totally done!

Design block two at Aeolidia has wrapped up, and block three of 2017 is underway. Some of our logo clients from block two are having a website built, some sites designed in the last block are being developed, and the others are new to us this block. I’d like to show off the inspiring brands that are ready to put their plans into action and achieve their goals now! Here are the projects we’ve recently completed:

Frankie & Claude

Frankie and Claude brand identity design by Aeolidia

Thoughtfully designed stationery & lifestyle brand that celebrates life’s moments and reminds you never to take yourself too seriously.
Project: Brand identity, marketing consultation
Status: Brand identity is complete.

When creating a new logo for Frankie & Claude, we were inspired by vintage signage — classic but a little bit quirky. This style helps Frankie & Claude stand out in a sea of all script logos that are becoming too common in the stationery world — but still appeals to their target customer, the ladies who appreciate beauty that is accessible. Because so many of Frankie & Claude’s products feature Sam’s own handwriting, we decided that it was only natural that she have a hand in the logo as well. We paired her own handwritten “Frankie” with hand-drawn type and illustrations.

Dani Barbe

Dani Barbe website design by Aeolidia

Handmade raw gemstone jewelry and home goods, using unique stones and rare metalsmithing methods.
Project: Brand Identity, custom Shopify website, copywriting
Status: Project complete, website launched!
Visit: Dani Barbe, a custom-designed Shopify site by Aeolidia

We created a website that balances simplicity and style, showcases Dani’s gorgeous jewelry and accessories, and inspires confidence in her customers to make a purchase. The layout is clean but not stark, and the typography is strong but not loud. The branding elements are carried over to give the site dimension and interest. Together these design elements support the true star, Dani’s photography. By keeping the overall design clean, the photos are able to shine, telling the story of the brand and products.

Silly Buddy

Silly Buddy website design by Aeolidia

Silly Buddy bowties, collars, and leads are worthy of neatly being placed in a drawer like any other special garment.
Project: Custom Shopify website, copywriting
Status: Project complete, website launched!
Visit: Silly Buddy, a custom-designed Shopify site by Aeolidia

Silly Buddy bowties, collars, and leads are meticulously made to order for each pup. This personal attention to detail and quality is extremely important to owner Hande. After successfully selling her products on Etsy for years, Hande knew it was time to create proper home for Silly Buddy. She wanted a custom website dedicated to her brand so that Silly Buddy could get the recognition it deserves.

Cajun Heritage Collection

Cajun Heritage Collection brand identity design by Aeolidia

Classic, handmade, “casual bohemian” jewelry that is simple enough for everyday wear, but can easily be dressed up.
Project: Brand Identitycopywriting, marketing consultation
Status: Brand identity is complete.

Lindsey had a focused set of goals when it came to her brand identity. She wanted us to design a look that can appeal to women who have a chic-boho style, showcase her traditional Louisiana culture in a new and unique way, stay true to an organic feel and spirit, and bring in her made-by-hand philosophy.

Puzzle Patterns

Puzzle Patterns brand identity design by Aeolidia

Hip and fun sewing patterns that you can buy, download, and print at home to make your own clothing.
Project: Brand Identity, marketing consultation
Status: Brand identity is complete.

When designing this logo we were especially inspired by Aimee’s love for Scandinavian design, and while researching we kept coming back to the image of retro Scandinavian folk art flowers. They are so graphic and fun, but with a minimal amount of lines and detail. Inspired by Aimee’s business of selling clothing patterns, we worked to incorporate scissors (a necessary tool for sewing and pattern cutting!) and pins into a scandi flower design. We also liked how the flower designs are made up of lots of different parts that can be shuffled around to create new and different types of flower designs—much like Aimee’s concept for her products! In addition, the line-art style of the icon also mimics the design of clothing patterns.

We paired the flower icon with a simple lowercase serif type that has a retro fun flair with the loopy “t’s”. The overall combination hints at a vintage aesthetic but with a clean and contemporary twist.

The Casey BarberSHOP

The Casey BarberSHOP brand identity design by Aeolidia

The gift shop is an extension of Casey’s personality and style–witty, quirky, and above all, pop culture OBSESSED.
Project: Brand Identity
Status: Brand identity is complete.

“Gifts for the Pop Culture-Obsessed” is the perfect tagline for Casey’s collection of hand-painted prints, cards, and pins. Her work is inspired by pop culture, her design style skews retro, and there’s a bit of her humor in each of her creations. Casey’s business reached the point where it needed a bit of polish and a more robust online shop. We worked with her to create a new logo using her signature colors, design print collateral, and offer guidance as she expanded The Casey BarberSHOP ecommerce presence.

Launching any day now!

Cactus Fine Art

Cactus Fine Art brand identity and custom Shopify website design by Aeolidia

An art gallery selling fine art from a hand-picked group of artisans.
Project: Brand Identity and Product Presentation Design, custom Shopify website, copywriting
Status: Brand identity design complete, online shop in progress

With a unique collection of handcrafted items from artisans across Latin America, Ricardo was looking for a brand that reflected both the artists he features and the masterpieces they create. The “Handmade Heart” tagline remained at the forefront in our minds as we designed colorful branding, print, and web designs that stay true to the roots of this new online hub of artistry. Visitors can browse work by exploring amazing 360 degree views of each piece, and learn the specifics of each creation and its artist before purchasing.


Custom website design by Aeolidia for Bamboletta, a maker of handcrafted dolls.

Natural, handcrafted companions for your little ones.
Project: Custom Shopify website, marketing consultation
Status: Launching soon!

We wanted to create a bright and happy home for Bamboletta’s dolls. The website balances simplicity and warmth, while telling the Bamboletta story, showcasing the dolls and what sets them apart, and inspiring customers (new and trusted alike) to make a purchase. The homepage features woodland-inspired illustrations paired with storybook typography all on a clean, responsive layout. There is no white background, but there’s still enough visual space so the important information doesn’t get lost. The photography is beautiful, so we made sure to give the photos room to breathe. By keeping the overall design clean, the photos are able to shine, telling the story of the Bamboletta brand and products.

Hester & Cook

Hester and Cook custom Shopify website design by Aeolidia

Known for their paper placemat pads, a gift industry trend they started.
Project: Custom Shopify Plus website, copywriting, SEO consultation
Status: Launching soon!

The Hester & Cook team came to us to upgrade their online shop to solidify Hester & Cook as the go-to resource for tabletop goods. Our goal was to create an updated and beautifully branded experience that would not only appeal to their current customer base but also attract a new online clientele. We also wanted the online experience to match the quality of their curated, flagship brick & mortar experience.

These ones have moved to the next phase

We were hard at work on these projects in block two, and now we’re moving right along with the next step through June.


MAFU styled product photography © Jen Lacey for Aeolidia.
MAFU styled product photography © Jen Lacey for Aeolidia.

Bath & body products made with your precious wellbeing in mind.
Project: Brand Identity and product presentation design, packaging designcustom Shopify websitecopywritingproduct photography, trademarking
Status: Brand identity design is complete, and website design begins.

Bonnie originally signed on with us for brand identity design and custom product packaging and was so pleased with her experience that she extended it. We’re now happily absorbed in designing her website and making the experience online mirror the experience she gives her customers in person.

Well Dressed Wolf

Photo © Well Dressed Wolf.
Photo © Wildflower Photography.

Designing children’s clothing with a strong online community.
Project: Brand identitycustom Shopify websitecopywriting
Current site: Well Dressed Wolf (new site scheduled to launch June 16)
Status: Brand identity and website design are complete, site is in development

Well Dressed Wolf is a business that felt like an iconic Aeolidia-type business from the moment Sarah and Shannon contacted us. We’re enjoying refining their brand and sub-brands and getting them ready to meet their goals. Coordinating three brands in a way that is cohesive and allows each to stand alone has been a fun challenge, and we can’t wait to show you.

Georgie Designs

Photo © Love, Georgie
Photo © Love, Georgie

Making highly customizable, handmade jewelry and gifts, laser engraved with custom messages.
Project: Brand Identitycustom Shopify websitecopywritingphotography, social media management
Current site: Georgie Designs (new site scheduled to launch June 16)
Status: Brand identity and website design complete, site in development

It’s a thrill being brought in when a successful business is seeing growing pains and needs a custom website that eliminates frustrations and can grow with them. We’ve discovered many areas with room for improvement, and it’s been great fun coming up with solutions, particularly to the customizable aspect of the shop.

Nest Interior Design

Photo © Nest Interior Design
Photo © Nest Interior Design

Offering a broad spectrum of products for the home, in addition to interior design consultations.
Project: Brand Identitycustom Shopify websitecopywritingsocial media management
Current site: Nest Interior Design (new site scheduled to launch June 16)
Status: Brand identity and website design are complete, site is in development

The Nest team had a logo, but were missing all the graphical assets needed to create a full brand identity design. For the first part of this project, we revised the logo typeface, created some alternate logo marks, chose a color scheme, coordinating typefaces, and created some graphics and patterns to be used in marketing materials. Our next step is to develop the custom Shopify website.

Indigo Ember

Photo © Jen Lacey for Aeolidia
Indigo Ember styled product photography © Jen Lacey for Aeolidia

A mission to use USA sourced materials to create unique personalized gifts and elegant home goods.
Project: Business name brainstormingbrand identitycustom Shopify website, copywritingproduct photography, marketing consultation
Status: Brand identity and website design are complete, site is in development

This brand started with our business naming process and became Indigo Ember. Patricia was ready to invest in what she needed to take her business to the next level, so we have also been having a business and marketing consultation with her, writing the copy for her website, and styling and shooting photos of her products. The brand identity and website design are complete now, and our next step is website development.

Geese & Ganders

Photo © Geese & Ganders
Photo © Geese & Ganders

Children’s party themes that disrupt the usual gender norms.
Project: Print designscustom Shopify websitecopywriting, marketing consultation
Current site: None (new site scheduled to launch June 16)
Status: Print and website design are complete, site is in development

We first got to work on branding for Geese & Ganders. They had an adorable logo, but needed business stationery and packaging pieces to round out their brand identity. We were inspired by their love of patterns and highlighted the brand’s personality in their printed pieces. Since this is a new business, we also worked on website copy and marketing strategies to give her a unique voice in the marketplace. We have now moved on to the website development phase and are very excited to launch in June.

Oh Baby! Names

Name prints with a detailed account of the name’s etymology, history, usage, and numerology descriptors.
Project: Business name brainstormingBrand Identity and Product Presentation Designcustom Shopify websitecopywritingproduct photography, SEO consultation
Status: Brand identity is complete, web design begins

With a successful Etsy shop, Oh Baby Names had the proof of concept they needed to take their business to the next level. We first started with new business name brainstorming and then moved into logo design. We came up with classic yet playful logo with vintage-inspired details that reflect the authenticity, heart, and soul behind the brand. Now we will begin website design.

These ones have just begun

I’m thrilled to introduce you to these inspiring businesses who are beginning work with us in block three. See where they’re at now, and check back with us in a couple of months to see their transformations!

Adoren Studio

Encouraging watercolor prints and downloads for your nursery and home.
Project: Brand Identity, custom Shopify websitecopywriting, marketing consultation
Current site: Adoren Studio (new site scheduled to launch October 13)

I had created nursery artwork for my daughter when I was pregnant because I wasn’t finding exactly what I wanted for her and I thought it would be fun (and it was!). Later after she was around a year old I decided I would try to make a little extra money on Etsy to cover childcare, put into savings, etc. . . . while also giving myself a little creative outlet. I had very low expectations for it financially but very much enjoyed creating it and having my own little creative corner of the world. I have loved the journey and have decided to get serious about my business.

Dotted Line Jewelry

Handmade jewelry made with gemstones from the earth, and talismans from around the globe.
Project: Custom Shopify websitecopywriting
Current site: Dotted Line Jewelry (new site scheduled to launch August 18)

I dream of a day when . . . my website is the backbone of my business. It is so dialed in with the right photos of the right collections of the right jewelry that I reference *it* for my next steps ahead. Meaning, it’s organized. It’s so organized I can clearly see any gaps or holes that I need to fill in. I can see what I want to add next.

Floret Flowers

Family-run flower farm specializing in growing unique, uncommon, and heirloom flowers.
Project: Custom Shopify websitecopywriting
Current site: Floret Flowers (new site scheduled to launch August 18)

We need a shop that is robust, easy to navigate, mobile friendly, easy to use (front and backend), that’s built to scale up, can handle large traffic spikes, offers other payment options besides Paypal, and is a joy for our customers to use. Our internal goal is to have working with Floret be a life changing experience . . . in a positive way.


Cheese storage products that make spoiled cheese a thing of the past.
Project: Custom Shopify websitecopywritingmarketing consultation
Current site: Formaticum (new site scheduled to launch August 18)

I currently sell cheese packaging products, Cheese Storage Paper and Cheese Storage Bags, I just added a new product Food Storage Bags and will be expanding this product offering to include Food Storage Sheets. The Food Storage products are a new material that is 100% recyclable and reusable. As I develop this product line I need the site to explain the different products we offer and make it clear what the differences are.


Celebrating the zesty, peppy essence of animals with original designs and goods for your nursery, home, desk and beyond.
Project: Custom Shopify websitecopywriting
Current site: Gingiber (new site scheduled to launch August 18)

I truly believe that Gingiber has been an unseen trendsetter in our market for years now. I would love to find a way to rise further and capitalize on our many successful partnerships. Also, we need a better way for people to purchase wholesale directly from our site and to communicate our abilities to license our art. Finally, and obviously, we want to grow our online sales and improve our conversion rate.

Goobie Baby

Unique and stylish baby products for the modern mom.
Project: Brand identity and product presentation design, marketing consultation
Current site: Goobie Baby (new brand identity to be completed June 16)

I don’t have a cohesive brand style/personality. I feel like the chevron and mint combo is well liked and I get a lot of compliments on the packaging. However, I feel like the brand image is missing a luxe element or something special. The products are fantastic, but I’m not sure if the brand is memorable.

Lonestead Range

Handcrafted furniture and handbags made with artisan leather.
Project: Business name brainstorming, brand identity and product presentation design, packaging designcopywritingmarketing consultation
Current site: None

I have been working towards starting a business for handcrafted products for the past year, and your website has been a great resource for me. . . . I am convinced that I am in need of your services. One thing I have heard over and over from makers is that they wished that they had launched with professional help from the beginning, to eliminate costly do-overs etc. So I have decided to heed this wisdom and invest in professional help from day 1. You could think of me as a “clean slate”, I have my ideas but I’m not married to any of them and am open to professional advice.

Miracle in the Green

Beauty and personal care products that feature Moringa, the new Quinoa.
Project: Brand identity and product presentation design, packaging designcustom Shopify websitecopywriting, marketing consultation
Current site: Miracle in the Green (new site scheduled to launch October 13)

Traffic and Conversion have been a struggle. I need a site that I absolutely love so my customers can also absolutely love it.

Mouse in the House

Ethically handmade children’s clothing.
Project: Brand Identitycustom Shopify websitecopywriting
Current site: MITHshop (new site scheduled to launch August 18)

Our business officially launched at the end of August, 2016. Our current website functions great, but does not feel polished enough. We enjoy all of the functions of Shopify, but feel that this year’s business goals necessitate a more custom solution design-wise. Our biggest challenge is that we need more products and a broader line of our own inventory. We want to find a way to give our own brand it’s place in the spotlight, while also building a community of other like-minded brands that we carry as a retailer. We hope to become a one-stop shop for those who are seeking children’s products with a social impact.

Pam Powers Knits

Knitwear designer that writes patterns for knitters.
Project: Brand identity and product presentation design, packaging designcustom Shopify website
Current site: Pam Powers Knits (new site scheduled to launch October 13)

I’ve been running my business for about 8 years. . . . What started as a hobby for me grew to numbers that resulted in a full-fledged business. . . . My current website was designed in early 2014. Sales have never been spectacular, but I don’t do much advertising. I’ve been designing kit patterns for Craftsy and Annie’s Catalog for a couple of years now, and have had some very high sales with both companies which leads me to believe that given a wide enough audience, I have the potential to sell more to say the least.

Petit Mignon

Online baby boutique that focuses on exquisite gift boxes for new mother-to-be.
Project: Brand Identitypackaging designcustom Shopify websiteproduct photographycopywriting, marketing consultation
Current site: None (new site scheduled to launch October 13)

As a new online business, we are looking to create a unique, custom website to give customers a trustworthy and engaging feeling from the start. With a logo design near completion, we are looking for a design agency to partner with us to design and develop the initial website, and also to support us on marketing, brand identity.

Raddish Kids

A cooking club for kids bringing families together in the kitchen and at the table through edible education.
Project: Custom Shopify websitecopywriting
Current site: Raddish Kids (new site scheduled to launch August 18)

We’re looking to redesign and refresh our website. The current version is about 3 years old so we’d like to modernize it, improve the architecture, optimize across devices and generally make it better. While the look and feel may change, the general flow, page themes and even some of the copy may not . . . not a total rethink of how people experience Raddish, but we’d like it to look better.

Do any of these hard-working business owners sound like you?

Your small but fast-growing business is perfectly poised to make a big splash in online retail, and that’s exactly where Aeolidia loves to meet you. We are highly-ranked official Shopify Experts, with a history of exceeding expectations. Our work is strategic, completely custom, and entirely goals-based. We like to get involved when we know our work can be transformative and cause exponential growth.

Read more about what makes us different than the other designers you may be considering.

Ready? If you’re ready to move forward with your business, and to invest in some outside help, we would love to be your team. Please contact us if you’re interested in telling us more about your retail goals and objectives so we can put together a custom proposal for you.

Not quite ready? If you’re not quite ready to do this work for your business (or you aren’t sure if you are or not), a great next step is to join our community, The Shipshape Collective. Not only will we send you our best info about pushing your business to the next level, but you’ll be invited to our Facebook group, and be able to access all the free business-building tools in our members’ area.

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