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Email & SMS Campaigns

May 30, 2023

…began sending regular campaigns, with strong results. 126% Klaviyo Revenue Increase 63% of Email Revenue From Campaigns 3+ Campaigns Per Month What we absolutely loved about our experience would have…
The Chocolate Season shop - example location for your retail store

How to Choose a Location For Your Retail Store

June 18, 2022

…readers of Aeolidia are probably well aware, launching an e-commerce business is a massive undertaking, requiring an entirely different set of marketing skills than promoting a physical storefront. E-commerce has…
Modern Merrigold brand identity design

What To Do When You Change Your Business Name

March 21, 2017

…need to change your business name and URLs/handles on all of your digital and print marketing materials. Make a list of all of the materials that will need to be…
learn the ins and outs of trademark registration

Trademark Registration: What Happens When You Skip It

April 1, 2014

…search found the website muffintopbakery.com. Back when I was brainstorming business names, I did the requisite Google searches, and they didn’t turn up this website or anything else that seemed…
Fabric styling and photography by Aeolidia for DuckaDilly online fabric shop.

Grow Your Ecommerce Business With Pinterest

September 9, 2024

…97% of searches are unbranded – when someone searches for something on Pinterest, they’re not searching for a specific brand, but rather something like “boho minimalist decor”. Pinners are looking…

Podcasts for Creative Entrepreneurs

September 19, 2017

…— and feel free to add links to your own favorites in the comments if you don’t see them listed here. The Accidental Creative, by Todd Henry. “The Accidental Creative…

How to Style Product Photos to Create Customer Desire

March 11, 2022

…three different colors! That really helped and allowed me to style the shot with complimentary props. Amie and I talked over the phone to discuss what products she would be…
Molly Hatch homepage website design by Aeolidia

Has Your Handmade Business Outgrown Etsy?

August 23, 2017

With its massive, built-in community of buyers, search ranking dominance and near-total ownership of the handmade marketplace online, Etsy is a powerful sales platform for entrepreneurs who want to start…
Sugar Paper - mobile website design for stationery designers.

How to Boost Traffic and Drive Sales to Your Online Shop

June 7, 2023

…some ways to apply your research:  Search engine optimization (SEO): Optimize your website for search engines, including keyword research, on-page optimization, and link-building. Retargeting ads: Use Google’s retargeting ads to…

Brand Strategy

May 26, 2023

…Build a solid foundation for your brand with strategic research You need to know what your brand is about and what makes it different from even your closest competitor. Our…

Email Marketing Strategy

May 26, 2023

…Helen got to us with suggestions on how we can pivot our email marketing during these [pandemic] times which was super nice and helpful, really appreciated that. Matt Salton Baby…

Making Time for Business Development: Nik Naks

March 11, 2022

…these! First up is Nik Naks Fused Glass. Nik Naks Fused Glass Business: Nik Naks Fused Glass Owner: Trisha Nakagawa Site: http://www.nik-naks.ca/ Etsy shop: https://www.etsy.com/shop/niknaksglass/ Below are screenshots of Trisha’s…
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