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Make Art That Sells | Denise’s Custom Illustration

August 27, 2013

…completed Lilla Roger’s Make Art That Sells Course Part A and let me tell you, I am still recovering! I signed up for Lilla’s 5-week course for one reason: Lilla…

Sculpting Passion into a Brand: The Making of Vesselry

May 9, 2018

…was able to build her own website using a Shopify template. The website design, photography style, and social media content she’s built for Vesselry have all tied back to the…
example of a spam site

Safeguarding Your Brand from Copycat and Spam Sites

September 9, 2024

…using your domain name, immediate action is imperative. Contact your domain registrar without delay. An example scenario could involve a subdomain like spam123.yourdomain.com. This indicates a potential compromise or vulnerability…

Developing a Brand | Cajun Heritage Collection

April 27, 2017

…of reference for everything that came next in Lindsey’s project—from the copy on her website to her logo and print work. We began planting seeds of her story on her home…

Creating a Cohesive Brand For a Vintage Jewelry Store

June 27, 2022

…this project, and I loved what she had to say about the branding plan: Your jewelry is very cool and unique, and when you have such a neat style that…
Engaging email campaigns for Gather Here, a community-focused craft shoop

Gather Here

October 2, 2023

…on the back burner (sometimes indefinitely) and maintaining weekly communication with our engaged community of readers. Seeing tangible results from these campaigns is also motivating us to build newsletter writing…

Moving from Etsy to a Brick and Mortar Shop

July 30, 2015

…background to effectively come up with a name and logo. After researching companies, I knew immediately my style meshed well with Aeolidia. From day one, everything went very smooth. They…

Brand Identity Case Studies

July 29, 2014

…No better feeling than learning and understanding the point of view of a brand and making it come to life in just the right way. What does “branding” mean, anyway?…

How to Market Yourself During December

November 29, 2012

For those of you who will be busy this season shipping holiday orders and selling at gift fairs, I’ve come up with a few ways to sneak in some marketing…

Creative Business Podcast: Posie Gets Cozy and Aeolidia

November 18, 2014

Hey there, we’ve got something new today! Instead of clickety-clacking away on my computer keys, as I usually do, I am talking about creative businesses, websites, and branding with my…

Designing Promotional Products for the Holidays

January 18, 2023

…Christmas cards Our cards are anything but corporate, of course! I gave Mariah, Aeolidia’s designer, free rein with these because she knows Aeolidia’s brand so well and is basically a…

New Shopify Features – Unite Conference Recap

January 27, 2023

In our community for online shop owners, we often see newer members asking if Shopify is worth the price, or if they should just stick with Squarespace or Wix or…
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