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Brand Strategy

Before you start thinking about how your brand or website is going to look, make sure you understand why it needs to be that way and who you are attracting by developing a foundational brand strategy.

Choosing a Business Name With a Story

by Natalia Sylvester / January 27, 2023

Start your business out right by choosing a business name with a story.

Moving from Etsy to a Brick and Mortar Shop

by Natalia Sylvester / July 30, 2015

An Etsy fabric shop goes brick and mortar.

Building a Strong Brand: Felicette’s Space Cat

by Sam Hirst / April 30, 2015

Working with a stranger worked out perfectly!
Hand lettering by Emily McDowell about business naming.

Naming A Business After Yourself: Is It A Good Idea?

by Arianne Foulks / May 21, 2024

Emily McDowell shares her thoughts on naming a business after yourself. You may want to think twice!

How to Identify & Attract your Dream Customer

by Jena Coray / February 17, 2015

A target customer jumpstarts your marketing.

Business Name Ideas for a Free Spirit: Wildbox Flowers

by Natalia Sylvester / November 6, 2014

A bold and wild name and logo for a floral designer.

Naming a Business – Should I Use My Own Name?

by Arianne Foulks / October 21, 2014

When naming a business, is using your own name a good idea?

Illustration Licensing and Royalties

by Arianne Foulks / September 9, 2014

How does illustration licensing work when selling items for profit?
learn the ins and outs of trademark registration

Trademark Registration: What Happens When You Skip It

by Arianne Foulks / April 1, 2014

Start your business off on solid footing.
Wholesale Pricing Tips and Formulas for online shop owners

Wholesale Pricing Tips and Formulas

by Arianne Foulks / April 17, 2023

Don’t come up with your retail price, then cut it in half for wholesale – there’s more to it!

The What, Why, and How of Trademark Registration

by Arianne Foulks / November 5, 2013

Lots of info about protecting your business name.

Brainstorming a Tagline For Aeolidia

by Arianne Foulks / August 22, 2013

Two insightful pieces of advice about brand positioning.

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