Brand Strategy

Before you start thinking about how your brand or website is going to look, make sure you determine why it needs to be that way and who to attract by developing a foundational brand strategy.

Learn More About Brand Strategy

Who it’s for

Brands that need direction
Brands that have pivoted
New businesses
New branches of business

What you get

Competitive analysis
Customer personas
Your area of opportunity
Brand values and storyline

Case Study

Creating a brand strategy for Virgo + Garnet, an interior design consultancy that sells American-made home goods, jewelry and gifts chosen to create good vibes and balance energy.

Clearly defined the purpose of the business
Built three target customer profiles
Designed a down to earth brand

View the video case study

Our goal was professional, well-thought-out branding for our new venture. Aeolidia delivered exactly what we need in order to seem larger and more well established than we are when we launch. And the branding is classic, we will use it for years to come.

Anne Zacharias

Virgo + Garnet

What makes your brand truly unique?

Build a solid foundation for your brand with strategic research

You need to know what your brand is about and what makes it different from even your closest competitor. Our brand strategy service helps you discover and identify:

Target customers
Competitor positioning
Unique selling proposition
Core values
Marketing storyline

We design a detailed blueprint aimed to meet your goals. Visual direction comes in the form of a mood board, which guides the next steps for your brand. Let's talk.