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Woman checking her phone for SMS marketing for Shopify stores

How to Use SMS Marketing for Your Shopify Store

January 31, 2023

…will get the head start. Your customers will have a limit, and you want to be the one welcomed into their message inbox. Engagement on SMS is much higher than…
Kristen Drozdowski of Worthwhile Paper

Meet Kristen Drozdowski of Worthwhile Paper

March 21, 2023

We recently had the pleasure of working with Kristen Drozdowski, a fine artist and the founder of Worthwhile Paper, based in Ypsilanti, Michigan. In today’s post, Kristen shares her business…

Shopify Website In a Week: How Our Service Works

May 22, 2024

…way you want it to. If you don’t have one now (for instance, you’d like to move from another ecommerce platform), you can start the project by getting yourself completely…
Blogging in 2023: Why You Should Bother + How to Get Started

Blogging in 2023: Why You Should Bother and How to Get Started

June 5, 2023

…subject, whatever it is. If your competitors don’t have a blog, and you’re continuously showing up with timely articles about trends, techniques, and news about your industry, you will have…
Setting up an ecommerce site for a brick and mortar handmade tile shop.

How to Optimize Your Website Content To Resonate With Your Dream Customer

July 10, 2023

…content in a way that really speaks to your ideal customer by focusing on two crucial pages: your Homepage and your About page. Body positivity is at the heart of…
Arianne Foulks, founder of Aeolidia

Using Confident Humility as a Mindset to Grow Your Business

July 18, 2023

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For instance, at the start of the pandemic, our client base wasn’t ready to invest in big redesign projects….
Custom brand identity for Paper Mundi designed by Aeolidia.

How to Elevate Your Business through Strategic Brand Identity Design

August 6, 2023

…services. Our process Brand style guide for Benzie. To create a compelling brand identity, we start by delving into your brand’s core values and mission. What sets you apart from…
Fabric styling and photography by Aeolidia for DuckaDilly online fabric shop.

Grow Your Ecommerce Business With Pinterest

September 9, 2024

…the future with optimism. Pinterest does not require a lot of engagement – if trying to keep up with comments and DM’s feels overwhelming, take heart because success with Pinterest…

Time Management + Self-Discipline for Creative Business Owners

September 12, 2023

…task on your to-do list for each day. If you finish it, bravo! You can do some of your other to-dos or call it a day. Start with the important…
Gladfolk - storefront design for a modern lifestyle goods brand.

Shop Owner’s Guide to Business Naming

September 26, 2023

…Furstenburg, right?! Before you commit to naming your business after yourself, here are a few guidelines to keep in mind. Fine Artists and others in creative fields may find that…
Inventory management

How to Maximize Retail Profit by Mastering Dead Stock Management

April 1, 2024

…with dead stock as a brick and mortar retailer, let’s start by clarifying the type of dead stock we are talking about in this post. One type of dead stock…
Hand lettering by Emily McDowell about business naming.

Naming A Business After Yourself: Is It A Good Idea?

May 21, 2024

…on naming a business after yourself. You may want to think twice! I’ve written about this before, and Emily’s article is the perfect in-depth follow-up. by Emily McDowell Photo ©…
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