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How to Rebrand Without Losing Customers

January 17, 2023

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Do not rebrand when you don’t have the time and energy to make this transition. You first have to create the space for it. Then create…

Advanced Email Marketing Techniques

June 14, 2023

…automations out, keeping in mind your regular newsletter schedule (and here is where it helps to have an editorial calendar and regular newsletter schedule!). For instance, since I know my…
Whispering Willow - email newsletter template design for a natural apothecary line.

6 Email Subscription Form Best Practices

March 15, 2022

…what you’re offering. For a few ideas about offers aside from a discount, read our blog post on newsletter signup incentives. 2. Make sure your wording is exciting and positive…

How to Drive Traffic From Instagram to Online Stores

October 25, 2016

…use my hotlink to go to my website, as from there they can navigate to my shop, blog, newsletter signup etc. I offer incentives to encourage my followers to join…
Boost Your Brand's Reach With Email + SMS Marketing

Boost Your Brand’s Reach With Email, Social Media, and PR

August 1, 2023

…you amplify your brand’s reach. We’ll explore the undeniable benefits of having an email newsletter, mastering social media engagement, and the art of catching press attention. Let’s dive in! Email…
Meenal Patel website theme for an artist, illustrator, and writer. This post shares our top product-based business strategy.

How To Boost Conversion Rates On Shopify: A Guide To Website Optimization

July 31, 2023

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Make the shopping cart easy to find – People are expecting this in the top right corner, possibly with an icon of…
Woman checking her phone for SMS marketing for Shopify stores

How to Use SMS Marketing for Your Shopify Store

January 31, 2023

…is fresh and interesting to customers. We expect people to be more selective about subscribing to SMS than to email newsletters. If you wait to build your list, other brands…

Expert Trade Show Secrets: 12 Tips from Top Sellers

May 20, 2023

…show.  For weekly tips like this, subscribe to our newsletter

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If you are planning to exhibit at NSS, consider attending Tradeshow Bootcamp’s Paper Camp.  You’ll get specific…
Sugar Paper - mobile website design for stationery designers.

How to Boost Traffic and Drive Sales to Your Online Shop

June 7, 2023

…and attract high-quality traffic. For weekly tips like this, subscribe to our newsletter

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Enhancing ecommerce conversion rates  Once you’ve attracted potential customers to your ecommerce store, the…
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How To Charge What You’re Worth

January 5, 2024

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Assess your current pricing So now that we know the perils of undercharging and the thrills of charging what you’re worth, let’s…

What Do I Charge for Shipping? How to Choose a Shipping Rate Strategy for Your Shop

October 31, 2017

…sticker shock from shipping rates, leading to abandoned carts For weekly tips like this, subscribe to our newsletter

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Offer flat rate shipping With flat rate shipping, you…

How a Facebook Groups Can Drive Sales

January 18, 2023

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And here is how our three real live business owners are using Facebook groups! Using a Facebook group for community and customer service Brandon…

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