No matter the age, everyone loves to party. No one knows this more than Charlotte Callaghan, owner of Hip Hip Yay, who wanted a new logo for a party shop that would appeal to both adults and kids.
Though her online shop was about a year old, she’d quickly realized it needed a complete redo, starting with her logo. With a stronger brand identity and a cleaner, more user-friendly navigation on her new site, she hoped to see an increase in pageviews and email signups that would convert to sales. Charlotte knew she wanted something that was cute, fun, and could stand on its own without being influenced by current trends. And, she really, really had a thing for gold foil.
“I know gold foil is always going to cost me more for everything, but I do love the look and class it presents.” Also on Charlotte’s wishlist: bright pinks, pastel palettes, and a bright, airy aesthetic.
Charlotte couldn’t agree more. Very minor changes, like adding an exclamation point to the logo (because of course!) led to its quick finalization followed by the creation of additional branding materials. Business card designs, packing tape and tissue, and these adorable pencils and stickers…we can’t help saying Yay! every time we look at them.
When Charlotte saw her new logo and brand identity she told us:
I absolutely love all of it! I am so so happy with it all, you have honestly exceeded all of my expectations and I am so so excited!
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