Get More Traffic & Make More Sales

Grab my guide to the 10 main ways to grow traffic and optimize to boost sales.

This subscribes you to my weekly business-building emails.

For advanced ecommerce strategies, subscribe to our newsletter

Katherine Raz

Inventory management

How to Maximize Retail Profit by Mastering Dead Stock Management

by Katherine Raz / April 1, 2024

If you’re a retail shop owner, dead stock is bad for business! In today’s post, we’ll explore what it is and what to do about it.
brick and mortar retail shop

Launching Your Retail Shop: Inventory, Furnishings, & More

by Katherine Raz / February 28, 2024

When launching your retail shop: solve a problem for a specific person, don’t spend too much, and don’t let your tastes get in the way.

The Fernseed storefront - economic forecasting for retail shops

Break the Feast + Famine Cycle: Economic Forecasting for Retail Shops

by Katherine Raz / September 1, 2023

The ultimate guide to economic forecasting for retail shops Including 10 industry expert resources.

Retail Merchandising Tips (Learned While Running a Pop-Up Market)

by Katherine Raz / October 25, 2022

As a retail shop owner, financial stakes and opportunity costs are high. Use our retail merchandising tips to sell more on the floor.
The Chocolate Season shop - example location for your retail store

How to Choose a Location For Your Retail Store

by Katherine Raz / June 18, 2022

Can you open a shop that’s off the beaten path?
The Fernseed storefront - economic forecasting for retail shops

How to Attract Traffic to Your Store

by Katherine Raz / July 13, 2022

How to attract repeat customers back and get new customers in the door.
eye-catching newsletter pop-up

Email Pop-Up Copy: What Works Best for Online Retailers?

by Katherine Raz / November 29, 2017

Pros and cons of different email pop-up incentives.

Shopify Blog Design Basics

by Katherine Raz / November 14, 2017

Get your blog to match your shop’s branding

What Do I Charge for Shipping? How to Choose a Shipping Rate Strategy for Your Shop

by Katherine Raz / October 31, 2017

Keep customers without losing your shirt

How to Use the New Shopping on Instagram Feature

by Katherine Raz / July 1, 2022

This is a game changer for small retailers

Shopify Email Pop-Up Best Practices

by Katherine Raz / September 5, 2017

Cute pop-up designs you’ll love, not loathe
Molly Hatch homepage website design by Aeolidia

Has Your Handmade Business Outgrown Etsy?

by Katherine Raz / August 23, 2017

6 reasons you might be outgrowing the platform

Browse by Category

A Newsletter That Goes Beyond Shopify 101

It’s easy to find beginner info about ecommerce online. If you’re past that? Subscribe to our newsletter for advanced strategies and need-to-know info for established shops.

Learn how the top shops grow:

Let's take your online shop to the next level

The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!

View Our Rates

Want to learn more? See our services.