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Christine Castro Hughes

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A Dramatic Before and After for Sunbird Spark

by Christine Castro Hughes / January 27, 2025

Sharon Yeung started Penguin Palace (now Sunbird Spark) as spot to sell cute clear stamps, craft dies, and paper, but in 2020, she launched a unique tool that became the brand’s focus. The innovative Stencils 360°™ line became popular with her customers, and she began dreaming up other inventive products to sell. It became clear…
little notes collection page for E. Frances Paper

Creating a Robust Collection Page for your Unique Products

by Christine Castro Hughes / October 28, 2024

Your unique products deserve a stage as stand-out as the products themselves, like this custom collection page for E. Frances Paper.

Long-Form Product Pages: Selling Your Goods, Section by Section

by Christine Castro Hughes / September 27, 2022

Shopify’s Online Store 2.0 makes it easier than ever to create a long-form product page. These can include a lot more than the standard photo, description, and add to cart button.

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