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Brick & Mortar

Have you noticed that it’s not always easy to find real, authentic, and specific information about how exactly to run a brick and mortar shop? Selling in person is quite a bit different than selling online, and — whether you’re just thinking about starting out or you’ve been in business for 12 years and are working on adding a fourth location — wouldn’t it be great to have somewhere to go to ask questions and get advice?

Guess what? Aeolidia’s on it. Submit your questions here, and read our advice below.

Plan for Retail Sales Aeolidia

Holiday Retail in Uncertain Times

by Stacey Trock / October 27, 2022

Plan for uncertainties in the upcoming holiday retail season by implementing these merchandising, marketing and pricing strategies.
Virginia Johnson of Gather Here

Profitability and Fair Wages in Small Business

by Stacey Trock / August 23, 2022

Is it really possible to run a small brick and mortar business that prices competitively, pays employees well, gives back to the community, and still makes a profit?
The Chocolate Season shop - example location for your retail store

How to Choose a Location For Your Retail Store

by Katherine Raz / June 18, 2022

Can you open a shop that’s off the beaten path?
The Fernseed storefront

How to Attract Traffic to Your Store

by Katherine Raz / July 13, 2022

How to attract repeat customers back and get new customers in the door.
Maker + Stitch - storefront and branding design for a brick and mortar knitting shop.

How to Pivot your Brick + Mortar to Ecommerce

by Stacey Trock / March 11, 2022

Ready to take your brick and mortar online? We’ll walk you through the most important considerations.

How their ecommerce helped GRDN weather COVID-19

by Stacey Trock / October 20, 2020

GRDN’s new site allowed the business to thrive during COVID.

How Sugar Paper Gained a Third Store with an Online Flagship

by Natalia Sylvester / July 26, 2022

Behind the scenes!

Building a Website For a Retail Store and Craft Fair: Crafty Wonderland

by Natalia Sylvester / March 16, 2017

Clarifying two branches of one business.

Designing Products For the Land of Nod

by Arianne Foulks / January 24, 2023

How Tina Rodas got her products in a major retail shop.

An Online Home for a Brick and Mortar: Nora Gray

by Sam Hirst / February 18, 2016

Creating an online home is an important marketing strategy for a brick and mortar shop.

Ecommerce Brick and Mortar Business: Tilde

by Sam Hirst / January 23, 2023

A behind the scenes look at managing a brick and mortar shop.

6 Product Packaging Design Tips From Store Owners

by Arianne Foulks / November 19, 2015

What retailers want to see for your product packaging.
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