Cashmerette
Custom Shopify website and brand identity design.
Cashmerette is a sewing pattern brand based in Boston. It celebrates curves, confidence, and limitless style. With a desire to prioritize her online store, founder Jenny Rushmore came to us for a new, custom Shopify site. It needed to keep valuable search traffic from her WordPress blog and to integrate several backend programs. Visually, the goal was a website design that felt more like a clothing brand than a craft website.