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Business Growth

Our tips and advice for building a small creative business in a sustainable way.

learn the ins and outs of trademark registration

Trademark Registration: What Happens When You Skip It

by Arianne Foulks / April 1, 2014

Start your business off on solid footing.

Top Tools and Resources for Online Business Owners

by Arianne Foulks / January 6, 2024

Here are the tools and resources I use to run Aeolidia.
Wholesale Pricing Tips and Formulas for online shop owners

Wholesale Pricing Tips and Formulas

by Arianne Foulks / October 9, 2025

Don’t come up with your retail price, then cut it in half for wholesale – there’s more to it!
Rag & Bone Binery

Ecommerce History: Rag & Bone Bindery

by Arianne Foulks / November 26, 2013

Get an inside look at the evolution of their website over the years.

The What, Why, and How of Trademark Registration

by Arianne Foulks / November 5, 2013

Lots of info about protecting your business name.

The Right Time to Hire a Web Designer

by Arianne Foulks / January 25, 2023

When your business is at that “tipping point” where our work can move you forward, that’s the spot we aim to meet you in.

Using the New Shopify POS System For Inventory

by Arianne Foulks / September 10, 2013

Shopify recently announced the new Shopify POS that appears to solve all of the problems that we’ve heard from our clients!

Marketing Tools for Small Businesses

by Arianne Foulks / January 25, 2023

I believe so strongly in customer service that for years and years all of our business (and I mean ALL of it) came from word of mouth.
Arianne Foulks, photographed by MailChimp

Improving Your Business a Bit at a Time

by Arianne Foulks / July 28, 2010

I try for frequent little maintenance tasks and adjustments each day.

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