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Katherine Raz

The Fernseed storefront - economic forecasting for retail shops

Break the Feast + Famine Cycle: Economic Forecasting for Retail Shops

by Katherine Raz / September 1, 2023

The ultimate guide to economic forecasting for retail shops Including 10 industry expert resources.

Retail Merchandising Tips (Learned While Running a Pop-Up Market)

by Katherine Raz / October 25, 2022

As a retail shop owner, financial stakes and opportunity costs are high. Use our retail merchandising tips to sell more on the floor.
The Chocolate Season shop - example location for your retail store

How to Choose a Location For Your Retail Store

by Katherine Raz / June 18, 2022

Can you open a shop that’s off the beaten path?
The Fernseed storefront - economic forecasting for retail shops

How to Attract Traffic to Your Store

by Katherine Raz / July 13, 2022

How to attract repeat customers back and get new customers in the door.

Email Pop-Up Copy: What Works Best for Online Retailers?

by Katherine Raz / November 29, 2017

Pros and cons of different email pop-up incentives.

Shopify Blog Design Basics

by Katherine Raz / November 14, 2017

Get your blog to match your shop’s branding

What Do I Charge for Shipping? How to Choose a Shipping Rate Strategy for Your Shop

by Katherine Raz / October 31, 2017

Keep customers without losing your shirt

Get Your Online Shop Ready for Holiday Sales

by Katherine Raz / October 23, 2017

It’s never too early to start preparing

How to Use the New Shopping on Instagram Feature

by Katherine Raz / July 1, 2022

This is a game changer for small retailers

Shopify Email Pop-Up Best Practices

by Katherine Raz / September 5, 2017

Cute pop-up designs you’ll love, not loathe

Has Your Handmade Business Outgrown Etsy?

by Katherine Raz / August 23, 2017

6 reasons you might be outgrowing the platform
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