Name Stories

Designing a brand and creating evocative photography for an art print brand.

The Challenge

The Name Stories team had used Etsy as a “testing ground” to gain proof-of-concept and learn from their customers. They knew they had a desirable product and that their customers loved them. Their challenge was to get off Etsy and to relaunch with a new name, branding and website.

Our Approach

There is nothing the Aeolidia team loves more than to start fresh for a business and be able to create a strategic brand from the ground up. We were with Name Stories through their renaming and rebranding, to a custom Shopify website that allows for customization of personalized art prints.

Our Roles

The primary mark is type-based, because, after all, it’s all about the words. The font is vintage storybook inspired, but not old fashioned or stuffy. The word mark is paired with an antique key icon. The key, of course, is significant. Name Stories’ prints unlock insight and meaning behind each child’s name. Antique keys are treasures on their own, just like their artwork is.

Our product can almost be defined by its uniqueness. In the words of our customers, “there is nothing out there quite like it” and “one-of-a-kind.” The idea of FIRST NAMES and their corresponding MEANINGS (i.e., linguistic word-origin, also known as its “etymology”) is not an original concept. What is original about our name prints, however, is how we take it a step further. We bring the name to life by telling the story of its movement and celebration through time.
Julie Hackett

Order insert design for an art site — The logo starts with classic typography, paired with a simple illustration. With the addition of some playful, vintage-inspired details, the resulting identity reflects the authenticity, heart and soul behind this art print brand.

Together, the branding is warm and charming, but not cutesy or overly sweet. It is simple enough that it will play well with the products and art work, but the branding details have depth and evoke joy. Customers won’t be able to resist!

Wow! Beautiful work. I especially love, love, LOVE the vintage key touch. You really nailed that. And I love the more artistic “N” with the storybook-inspired images inside (it’s sweet, warm and charming). Overall it really does speak to my target customer but without excluding the opportunity for a more general audience.