Little Truths Studio

littletruthsstudio.com

Little Truths Studio Custom Shopify website and brand identity for artist and illustrator

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Brand Mark
  • Logo Seal
  • Quick Brand Guide

Website:

  • Home Page
  • Collections Page
  • Product Page
  • Blog Page
  • About Page

Print:

  • Stationery

Extras:

  • Social Media Template

Copywriting:

  • Home Page Copy
  • About Copy
  • Product Copy

Lori's Problem

Lori’s business had been growing steadily since she began Little Truths Studio nearly 4 years ago, but her website wasn’t keeping up. She told us:

My business personality has morphed and grown into what it is today, hopefully conveying a sense of warmth and deeper meaning than it did initially. My ABCs of Life and my Family Manifesto (both featured on my current homepage) are my flagship products. They are what my brand should convey loud and clear: my art is not your standard art you hang above the fireplace. It offers a way for people, families to declare and celebrate their values and intentions.

Lori’s old website did not effectively capture everything that she offers, and while she had great photography that was reflective of the mood Lori wanted her brand to convey, the old website wasn’t using the photography to its full potential.

Lori came to us in need of an updated brand identity and new website. Her goals were to increase the number of visitors to her website and garner more press for her business.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Brand Mark
  • Logo Seal
  • Quick Brand Guide

Website:

  • Home Page
  • Collections Page
  • Product Page
  • Blog Page
  • About Page

Print:

  • Stationery

Extras:

  • Social Media Template

Copywriting:

  • Home Page Copy
  • About Copy
  • Product Copy

Our Solutions

Our team provided everything that Lori needed to take Little Truths Studio to the next level of business. Designer Christine Castro Hughes created a fresh brand identity complete with logo, brand mark and quick brand guide, as well as social media templates and stationery designs. She then designed warm and inviting website pages that, along with copywriting by Natalia Sylvester, put Lori’s products at center stage. Developer Jon Manning made the magic happen behind the scenes, ensuring that Lori’s new Shopify website runs smoothly.

What Our Client Had to Say

Little Truths Studio Custom Shopify website and brand identity for artist and illustrator

I just did a little victory lap around my office!

This is beyond my expectations. It’s beautiful and I can’t wait to start implementing it.

The process of working with Aeolidia is thorough and detailed – which can be difficult to keep up with – but worth it in the end. Admittedly the price is intimidating which is why it took me so long to take the plunge. But if I consider how much wasted time and money I spent trying to do it myself, I would have saved money in the end had I just made the investment two years ago. It was a great experience.

Logo

Little Truths Studio logo design for artist and illustrator

Little Truths Studio logo design by Christine Castro Hughes

Branding Solutions

When sketching ideas for the Little Truths Studio logo and alternate marks, our designer Christine kept thinking of the words “little truths.” She kept coming back to the acorn, because they are tiny treasures and a little bit magical. As an icon, the acorn works so well because it doesn’t need that much detail before you know what it is. Christine paired the acorn with leafy fern-like details, which can be seen on the secondary mark as well as additional marks.

For the typography, Christine found a wonderful typeface that is thin and airy like a modern sans serif but has imperfect hand-drawn lines. Keeping the tag line in all caps is a wonderful contrast to Lori’s brush lettering. The spacing between letters is just right, with ample room to breathe. It is legible both large and small, and will work well for print products as well as gift items.

Together, these elements keep the Little Truths Studio brand identity simple but beautiful, organic but a little bit whimsical. The branding is rooted in meaning and strategy, and it is perfect for the Little Truths customer, who is thoughtful, intentional, and creative.

Brand Mark

Little Truths Studio brand identity for artist and illustrator

Design by Christine Castro Hughes

Logo Seal

Little Truths Studio logo design for artist and illustrator

Design by Christine Castro Hughes

Quick Brand Guide

Little Truths Studio brand identity for artist and illustrator

Design by Christine Castro Hughes

Home Page

Little Truths Studio custom Shopify website for artist and illustrator Lori Roberts

Little Truths Studio home page design by Christine Castro Hughes

Collections Page

Little Truths Studio custom Shopify website for artist and illustrator

Little Truths Studio site page design by Christine Castro Hughes

Little Truths Studio site page design by Christine Castro Hughes

Product Page

Little Truths Studio custom Shopify website for artist and illustrator

Little Truths Studio product page design by Christine Castro Hughes

Little Truths Studio site page design by Christine Castro Hughes

Blog Page

Little Truths Studio custom Shopify blog page for artist and illustrator

Little Truths Studio site page design by Christine Castro Hughes

About Page

Little Truths Studio custom Shopify about page design for artist and illustrator

Little Truths Studio custom Shopify website for artist and illustrator Lori Roberts

Little Truths Studio site page design by Christine Castro Hughes

Stationery

Little Truths Studio print design for artist and illustrator

Little Truths Studio print design by Christine Castro Hughes

Social Media Template

Little Truths Studio social media template for artist and illustrator

Little Truths Studio design by Christine Castro Hughes

Home Page Copy

CELEBRATING EVERYDAY MIRACLES
OUR STORY

ABCs of Life
Our signature art print spells out all of life’s most essential values, from A to Z.

A Life of Gratitude Journal
Gentle reminders in the form of illustrations and prompts help fill your days with thanks.

More of What Matters E-Workbook
This downloadable, printable workbook guides you through a year of intentional living.

At the heart of Little Truths Studio is a shared journey. To be better humans. To make the world more beautiful with our actions and intentions. To declare our values into being. We speak these truths through original paintings, prints, and illustrated journals filled with love and meaning.

OUR JOURNEY (link to blog)

Little Truths in your inbox
Receive a free, printable illustrated camping checklist when you sign-up to receive news and updates from around the studio.

for “featured products” header
THINGS WE LOVE & LIVE

AS SEEN IN

A portion of all proceeds are donated to charities creating a more just and compassionate world. Learn more.

About Copy

OUR LITTLE TRUTHS

At Little Truths Studio, we believe the simple act of owning and living your values is a hugely powerful thing. We create art that is most beautiful in its meaning, defined by a commitment to compassion, understanding, and a deep connection amongst each other.

To make the world more beautiful, we donate a portion of all our proceeds to charities such as The IRC, Southern Poverty Law Center, Mercy Corps, and the Red Cross. We’re inspired by organizations that champion kindness and respect the humanity of all our fellow beings, so we make it our mission to support them. Whenever possible, we use eco-conscious packaging and materials to reduce our environmental impact.

We’re grateful to have found we’re not alone in these endeavors. We work together, with fellow makers, artists, and vendors, to promote community engagement through partnerships, collaborations, workshops, and retreats. It turns out our little steps are not little at all.

A NOTE FROM ARTIST & FOUNDER LORI ROBERTS

Painting is the way I celebrate all the little truths this world has to offer: the immense potentiality held within a tiny acorn, the cycle of the moon, the subtle meaning expressed in a poem or a simple act of kindness that changes someone’s outlook.

Through my art and illustrations, I seek deeper truths and understanding about what it means to be human. This journey led me to begin painting at age 40. In 2017, I happily left my full-time cubicle job to spend whole, fuller days painting in my tiny studio just outside Portland, Oregon. I live surrounded by lush green landscapes with my husband and our extremely photogenic cat, Steinbeck.

Whether you find yourself drawn to an art print, a set of greeting cards, the ABCs of Life, or the Family Manifesto, I hope these words and illustrations inspire you in your journey of seeking. I hope they spark imaginations and conversations, and that they empower you to declare your truths.

Product Copy

1. ABCs of Life
Some of life’s most important lessons are the simplest ones to learn. This original art print makes a meaningful gift for all ages. Fun and down-to-earth illustrations teach universal values from A to Z.

  • 11 x 14 inch reproduction print of original Little Truths Studio watercolor painting
  • Unframed
  • Packaged in a cello sleeve and shipped in a stiff mailer
  • Available in other sizes here

2. Family Manifesto

A family that declares their values together can change the world. Inspired by mindful living and the common beliefs that unite us, the Family Manifesto print is a call to action and a reminder to live your values daily. Colorful, folksy illustrations make it a friendly addition to any home.

  • 11 x 14 inch reproduction print of original Little Truths Studio watercolor painting
  • Unframed
  • Packaged in a cello sleeve and shipped in a stiff mailer
  • Available in other sizes here

3. Marriage = Adventure Greeting Card

Congratulate newlyweds on their beautiful, fun, and bold journey ahead. This card is perfect for free-spirited, down-to-earth couples, whether they’re just married or celebrating an anniversary.

  • Comes with coordinating kraft envelope, 100% recycled paper
  • Blank inside
  • 5.5 x 4.25 inches, A2
  • Printed on 100% post consumer waste recycled paper

4. Redwood Canopy Art Print

Some 300 feet in the air, there exist entire ecosystems and species that have never even set foot on the ground. Inspired by the National Geographic documentary “Climbing The Redwood Giants,” this print celebrates the joy and wonder of these tree-top worlds and their incredible inhabitants.

  • 8.5 x 11 inch archival reproduction of Little Truths Studio original watercolor painting
  • Unframed
  • Packaged in a cello sleeve and shipped in a stiff mailer

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

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