Always Fits

Custom Shopify Plus website & rebrand for a wildly popular Instagrammer.

The Challenge

Always Fits offers a unique blend of pop culture, nostalgia, and swear-y fun. Boasting over 400 press mentions (!), hundreds of thousands of customers, and an engaged 100k+ social media following, owner Ashley wanted a website that was as successful as their Instagram account. Always Fits was looking for a major home page facelift, branding that suited the company’s standout spirit, and a smoothly-functional website that made shopping a breeze.

Our Approach

Always Fits came to Aeolidia wanting a home page that wowed. We delivered a logo that ‘fit’ just right, a brand guide, and hand-illustrated graphic elements. The new branding was utilized to create a custom website as unique as the Always Fits product inventory. Sassy, hilarious copy was crafted to deliver pages with serious impact. To address the challenge of converting fans into customers, we created a beautiful and flexible email newsletter design.

Our Roles

Custom home page design for a Shopify Plus website — Always Fits home page design screams “Fun!”

We love our new logo. It feels very “us”. We appreciate that it’s not a full 180 flip from our old logo, but that it’s much more personalized and unique.

Our press page doubled as our historical database of all press mentions, but because there were hundreds spanning nearly a decade, it had become a hassle to manage. Iran implemented a genius system that stores the magazine’s logo for reuse which was a real time-saver.

We are obsessed with the new website design. It was really fun watching the way Jessica’s colorful guidelines and Natalia’s cheery copy and Do-Hee’s unique designs have come together. It was hard to wait for the site to be live!