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Superfit Hero

Website theme for an activewear brand that resulted in a 75% increase in revenue.

The Challenge

Superfit Hero is a popular apparel brand with a strong community focus. They came to us for help crafting a website that resonates with their audience, communicates all of the unique aspects of their brand, and converts browsers into buyers.

Our Approach

After a brand review, we developed a strategy and a customized Shopify theme for Superfit Hero focused on storytelling to convey the unique and noteworthy aspects of their products and ethos.

Our Roles

Visit the website

Superfit Hero website case study — Body positivity is at the heart of the Superfit Hero brand. We ensured that their new homepage exuberantly shares that message.

73%

Mobile Conversion Rate Increase

62%

Revenue Per User Increase

75%

Revenue Increase

mobile view of Superfit Hero's new Shopify website design — Mobile optimization for Superfit Hero is especially important since 69% of their traffic is mobile. Custom long-form product pages convert 73% more mobile visitors by telling the Superfit story, sharing user generated content, and showcasing the unique features and benefits of Superfit Hero activewear.

Collection description truncation feature (so that the description doesn’t take up too much room on the top of the page). — We crafted SEO-friendly and customer-friendly collection page descriptions with a “read more” option that keeps product photos within view near the top of the page.

The customer content showcase is one of the ways that Superfit Hero puts their community first. — The gallery of user generated photos featuring Superfit Hero’s community is custom built to optimize page speed and avoid the pitfalls of social media feed apps.

Working with the Aeolidia team is quite a breeze! They’re so communicative and provide great recommendations. Love how I can count on them for any questions I have on my site. Highly recommend you get these experts for your site or e-comm store.