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Website redesign for an heirloom-quality bridal accessories brand.
Founded in 2008 by Myra Callan, Twigs & Honey specializes in handmade, heirloom-quality wedding accessories. Their focus is on designing, producing, and finishing each piece in their studio. When she came to us, her website hadn’t been redesigned in almost ten years. For this website project, Myra wanted her visitors to get a good feel for the brand and aesthetic. It was also important for the site to be easy to navigate and for the checkout process to be smooth and quick.
We began with a quick typography and color palette refresh to highlight Twigs & Honey’s romantic, earthy, and high-end brand. Our Shopify theme customization project included features to help customers with styling advice and color selections. Important functionality included bundles, customer reviews showcasing user-generated content, and a wish list. Additionally, we added a dynamic shipping countdown to increase average order value and encourage a smooth checkout process.
The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!