Molly Hatch

The Challenge

Molly had a very successful wholesale business, but her online shop had been pretty low-key. Her goal in hiring us was to create a site that consolidated and simplified her online presence. She wanted us to create a website with a shopping focus that gave visitors a place to learn more about her, her career, and what she has to offer as both a shop and as a brand that collaborates well.

Our Approach

We focused on improving the shopping experience, decreasing abandoned carts, and telling the Molly Hatch story. The redesigned site highlights Molly’s beautiful branding and photography, paired with delicate typography and custom hand-drawn details. The aesthetic aligns nicely with Molly’s retailers like Anthropologie, but of course, the site stands uniquely on its own.

Molly Hatch online shop by Aeolidia; shown here is her new homepage. — Engaging new homepage design.

5.5x

monthly sales Increase

conversion rate increase

The new collection pages were designed to convert browsers into buyers.

Working with Aeolidia was an education and a delight! I came away from the collaboration on my new site with a real understanding of my brand and my goals for my brand online. The added bonus of taking the time to consider my customer and all aspects of my brand was timely and extremely valuable. I am moving forward with attention to detail and confidence that I am well-represented online with a gorgeous and on-point website! I couldn’t have asked for more.

Artist, Designer, and Ceramicist

Custom Shopify website for a renowned housewares designer; shown here is her new about page. — We paired expert copywriting with strategic design to help Molly Hatch share her story.

In 2019 Molly co-hosted a 6-week online course called Thrive: Branding for Creatives. In one session, she talked with co-host Desha Peacock about how she worked with Aeolidia to make the move from Etsy to Shopify, and how it’s paid off.