Aeolidia to the rescue!
Mercury Mosaics sells beautiful handmade tile. Their problem was that while they had a good-looking website, it wasn’t set up for ecommerce. It was important that they could not only sell directly online, but that the process would be seamless and easy for both them and their customers.
Their goal was a website experience that can take a consumer 2 minutes or less to get to know them and get the information they’re looking for while establishing trust and that—”yes! THIS is what I’ve been looking for!”—moment.
Aeolidia to the rescue!
It’s important to us that we not only create a design that accommodates each client’s current needs but also one that is also flexible and scalable for the future. We honed in on creating a clean and easy-to-use destination for Mercury Mosaics that was not only a place where customers could learn about Mercury but more importantly, SHOP. Our goal with this design is to drive online “ready-made” tile orders!
What Our Client Had to Say
Aeolidia was very expert in their recommendations of design. They not only created something beautiful, but they created an easy-to-understand wireframe plan for me to understand. I’m absolutely ecstatic about selling on Shopify! They’ve been instrumental in teaching my team how to become proficient at managing the back end of my store. I think one of the most-essential-things to note about Aeolidia is that they design to empower. We have a site that we are empowered to change, adapt, manipulate in real-time which is not always easy to get, but they did it.
The new design has plenty of white space for a clean and contemporary look and leans on the beautiful photography to layer in texture and warmth. We made sure colors were visible in the menu when adding tiles to the cart. A square foot quantity calculator (that allows a customer to add 10% for waste) was put together, and each tile is available to purchase samples of before making the decision to buy.
Telling the story of Mercedes’ mighty team was important to inspire customer trust, and we put their mission and values together into an inspiring package for their About page. The entire site is packed with personality, right down to the conversational contact form.
Mercury Mosaics is a group of artisans dedicated to creating environments full of character. Our tiles are hand-crafted to tell a story—your story—through color, texture, pattern, and depth. We design unforgettable, picturesque backdrops that pop with vibrancy and life.
A true classic that’s anything but ordinary. Subway Tile is a building block for endless patterns, arrangements, and design choices.
Each piece in our Subway Tile collection is sized and glazed by hand in-studio, giving it unmatched depth, variation, and texture. Use them to frame mosaics, fill the main space in a floor or backsplash, or play with colors and patterns for added character.
TILE DREAMS DO COME TRUE
It began as a boot-strapped operation in our founder’s art studio. After working in a handmade tile shop in Minneapolis, MN, and refining her trade in Italy, Mercedes Austin knew it was time to forge her own path to mosaics.
We were a roll-up-your-sleeves, dig-your-hands-in kind of place then, and we continue to be one today. Over our 15-year evolution, we’ve moved into new digs: a massive, sunlit factory that was previously a military equipment manufacturing space. Our team of tile elves is now 25 humans and two canines strong. In the heart of the newly-revived Northeast Minneapolis arts district, we create custom, hand-made tiles rich in color, texture, and character.
Our mission is to redefine your expectations of what tile is and how it can transform a space. We want you to be inspired, from the moment your eyes land on the perfect hue, to the first brush of your fingers against a piece’s glazed texture. Like the craftspeople of centuries past who understood that tile serves both art and function, we aim to elevate the backdrops of your life. For those who crave a connection to the objects all around us, we create meaningful, curated environments through tile as our medium. Their stunning colors, shapes, and patterns are made to surpass imaginations and exceed your wildest tile dreams.
We could tell you, but we’d rather show you.
See our video >
Shortly after launch, Mercedes shared with us,
Last week we hit our 50th order and we sold our first order over $2K on the site. Our largest competitor is CERTAIN that you cannot sell handmade tile off a website and this site going live is the first of that gentlemanly-challenge we all have with them to pave the way of how it’s done.
Shopify has told us, 3 times, that our blogs are among the top 10% of all Shopify blogs. We’ve posted 5 since launch, so this is truly awesome and very humbling! We aim to bring a lot of beauty and knowledge to this platform and be a very valuable and authoritative site.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.