Loftipop

Website, brand design, photography, and email marketing for a drinkware brand

The Challenge

Primarily selling on Amazon, Loftipop struggled to gain traction with their own website. Owners Rachel and Ryan saw the need to enhance their web presence and streamline their product offerings to focus on their drinkware line. Despite having a logo, they lacked a cohesive system of fonts and colors, making it challenging to create a unified brand identity.

Our Approach

We began by refining their brand design, building upon their existing logo. Following UX best practices, we customized a Shopify theme with their new branding and engaging homepage copy. Our in-house photographer crafted compelling, on-brand lifestyle product photos. SEO and Klaviyo email marketing ensured ongoing optimization and growth.

Our Roles

Visit the website

Loftipop scrolling home — The homepage clearly communicates that Loftipop is not just another print-on-demand brand — every design is created by a real person and printed in-house.

Brand style guide built upon Loftipop’s existing logo.

Custom icons illustrate the benefits of Loftipop’s products.

Round logo seal stickers; an example of branding in use.

Loftipop email flows — We designed an on-brand newsletter template and crafted engaging email flows to convert browsers into buyers.

Hero shot of an assortment of Loftipop mugs.

product photography for coffee mugs — Colorful, on-brand product photography elevates Loftipop’s mugs.

The Aeolidia team was very knowledgeable, helpful, proficient, and creative — even when I wasn’t sure about exactly what I wanted. They were patient with me and helped guide me to a beautiful functional website that really expresses our brand. We look forward to working with them again as we continue to grow and evolve our business.