Little Apple Treats

Retail & wholesale websites and packaging design for artisanal food brand.

The Challenge

Little Apple Treats came to us needing a separate wholesale website for their growing business and new product packaging design for their line of snacks. Their existing retail website was ready for an update that showcased their offerings in a more compelling light along with optimization to increase average order value and customer lifetime value.

Our Approach

We began with a redesign of Little Apple Treats’ retail website, which we then replicated for their new wholesale site. Our redesign features bright pops of color, fields of pattern, custom icons, and optimizations to increase average order value and customer lifetime value. Art direction for photo styling and redesigned packaging tie it all together for an on-brand visual story.

Our Roles

Visit the website

Little Apple Treats’ homepage features artful product photography, SEO-friendly copywriting, and thoughtful use of color and design to convey the artisanal quality and bright flavor notes of their products.

mega menus for an artisanal food brands' website featuring expertly styled product photography to showcase each product type. — The carefully considered navigation menu features images of all the product types.

The site is fully responsive to provide an effective experience on mobile and desktop and everything in between.

Aeolidia's expert team provided art direction for Little Apple Treats in-house photographer. — Under our art direction, Little Apple Treats’ in-house photographer captured effervescent imagery to showcase the brand’s products and story.

Product page optimization includes an option to subscribe and save — an enticing way to increase customer lifetime value.

The shopping cart features several optimizations including a free shipping countdown, subscription upsell, and suggested add-on items, thereby increasing average order value.

Little Apple Treats About Page — The About page features compelling imagery and carefully crafted, SEO-friendly copywriting.

recipe blog for Little Apple Treats — Recipe blog featuring rich content including printing, sharing, and shopping options.

packaging design and photography for Little Apple Treats. — Our vibrant packaging design showcases the brand’s artisanal snacks. Product photography by Jen Lacey on our team.

During these difficult times for retail our DTC sales are up 8%, (due to our Aeolidia website) which I consider a WIN!

What I appreciated most about working with Aeolidia was your team’s ability to truly understand (and elevate!) our brand aesthetic. Everyone on the Aeolidia team that worked with me really listened and “got” our vibe right away. The packaging you designed coordinates beautifully with our existing product line while still feeling fresh and distinctive. The visual cohesion across our website and product line has strengthened our brand identity. Plus, the website functions beautifully! I do hear from customers how pretty our website is. 🙂