Leif

leifshop.com

Leif Custom Shopify Website for housewares and accessories shop

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Product Page
  • Collections
  • About
  • Visit

Copywriting:

  • Home Page Copy
  • Short Blurb

Stacy's Problem

LEIF is a lifestyle shop full of beautiful things for everyday living. When founder Stacy Longenecker launched LEIF as an e-commerce only shop in 2011 it was a natural extension of her love of artful, effortless design. In 2016 LEIF started wholesaling their own product line and opened a brick & mortar store in Williamsburg, Brooklyn.

LEIF has had great success with being featured on blogs, but Stacy didn’t want to rely on blog traffic to drive sales. She had already built a strong brand with a cult following, so the focus of this project was on improving her website’s search engine optimization and increasing the average conversion rate.

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Product Page
  • Collections
  • About
  • Visit

Copywriting:

  • Home Page Copy
  • Short Blurb

Our Solutions

Stacy had already created an endearing and beautiful brand but it wasn’t being translated as well as it could be on her site. Although her site featured beautiful photos and products, she knew it could be better optimized to convert more browsers into buyers. We wanted to take what was already working for LEIF and develop it into a more engaging, intuitive, and detailed digital experience.

We collaborated with Stacy to make sure that what we created stayed true to her aesthetic, while creating a beautifully designed buying experience for her target customer. What resulted was a polished and clean website that feels like an evolution of her brick + mortar shop.

What Our Client Had to Say

The brushstroke detail in the hello bar and pop-up look awesome and make those areas look a lot better. Also loving the hover effect in the main nav, perfect! Also… I’m OBSESSED with the brand stamp you added in the footer. Sooooo good. The middle and far right areas in the footer look awesome.

Home Page

Leif Custom Shopify Website for housewares and accessories shop

Leif home page design by Ann Parker

Website Solutions

Stacy wanted to focus on adding elements that would improve her site’s SEO rankings and enhance the customer experience to increase sales and conversions. She told us,

I want to really buff up our product pages so they tell more of a story and feel more comprehensive. I’d say this is perhaps the area where I want to place the most focus aside from the homepage.

One of my ideas is to add an icon-based tagging system for all products. Whenever a product has one of the following features, like handmade or from a woman-owned small business, a designated area for this functionality will display the appropriate icons and mousing over these icons will show more information.

Product Page

Custom Shopify product page design for Leif by Ann Parker

Custom Shopify product page design for Leif by Ann Parker

Leif site page design by Ann Parker

Collections

Leif Custom Shopify collections page for housewares and accessories shop

Leif site page design by Ann Parker

About

Leif Custom Shopify about page for housewares and accessories shop

Leif site page design by Ann Parker

Visit

Leif Custom Shopify Website for housewares and accessories shop

Leif site page design by Ann Parker

Home Page Copy

hello bar
Everyday free shipping on orders of $125 – no code necessary [USA only, but we ship internationally too!]

email sign up
#leiflifestyle
Sign up for new arrival alerts, product highlights, special offers and more.
submit email

shorter email sign up version:
Find out about new arrivals, special offers, and more.
submit email

possible header
Goods for living…
(breathing eating sleeping dreaming giving)

feature boxes + links copy 
ADD MORE LEIF
shop our line
apothecary   |  textiles

FOUND GEMS FOR HOME
shop new arrivals

SET THE TONE
warm neutrals that delight

brick + mortar section
LEIF in real life
visit our brick + mortar

Short Blurb

LEIF is a lifestyle shop full of beautiful things for everyday living. We carry a well-edited assortment of home goods, textiles, table linens, artwork, apothecary gifts, and more. Our goods are hard-to-find (for us) and easily accessible (to you).

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

Talk to Us