GRDN

We focused on expanding GRDN’s visual brand language in a direction that felt true to its roots while still taking it to a new level. Susanne was drawn to limited but bold color palettes, organic shapes, and clean modern type. By refreshing some of the green tones in GRDN’s former logo and marrying those with more modern colors, we were able to create a logo that felt cohesive yet expansive. This approach allowed a lot of flexibility with which to create patterns, icons, and other visual assets.

We designed a new online space for GRDN focused on using nature to inspire customers to want to return to the site to see what’s going on at the store. The concept features a well organized responsive layout, clean typography and a rich color palette to showcase nature as the true star. By allowing GRDN’s lush photography to shine while making the shopping experience seamless, the site appeals to the store’s affluent, urban customers with modern tastes. Editorial photography shots paired with engaging copy are meant to keep customers scrolling and encourage clicks—and ultimately, purchases.