Floret Flowers


Shopify website design for a flower farm

Aeolidia to the rescue!

What We Delivered


  • Home Page
  • Collections page
  • Product page


  • Home page

Client's Problem

Erin told us,

We recently had our website redone, which I LOVE the look of, but when it comes to the shop functionality (WooCommerce), it has been a total nightmare. We chose to go with Woo since our site and blog are WP and I didn’t want to lose our blog comments and google ranking by moving everything to Shopify.

We need a shop that is robust, easy to navigate, mobile friendly, easy to use (front and backend), that’s built to scale up, can handle large traffic spikes, offers other payment options besides PayPal, and is a joy for our customers to use. We need to have the shop sync with an inventory management system, our shipping software (ShipStation), and Quickbooks.

Our internal goal is to have working with Floret be a life changing experience. But we want to get back to it being in a positive way! These repeated tech knockdowns, despite having loyal followers, are incredibly damaging for our reputation.

Aeolidia to the rescue!

What We Delivered


  • Home Page
  • Collections page
  • Product page


  • Home page

Our Solutions

Our challenge was to create a beautiful and easy to navigate shop for Floret—one that works seamlessly with their existing WordPress homepage. The site already had beautiful pieces in place—they just needed to be rearranged to work within Shopify and, of course, encourage shopping with your customers. This meant stripping away some of the content-focused features on the Shop homepage that were already on the WordPress homepage and clutter the shopping experience. What’s left is a clean, clear site that lets customers know right away that there is a wealth of products for sale and that they are supporting a family business.

What Our Client Had to Say

YAY! We had a super successful bulb launch day – we are practically sold out! So many compliments on the new shop and the seamless checkout process. It all went off without a hitch! Thank you all so much for your work on this project.

We have learned so much from your team and feel so empowered to have this experience under our belts. E-commerce isn’t as scary now. Everything is going super smooth so far. We worked all weekend getting ready and through that process found a few things which I posed to Kelly earlier. Pretty minor however in the grand scheme of things.

Thank you thank you! Now, let’s eat some cake!

Home Page

Floret Flowers Shopify home page design

Floret Flowers home page design by Christine Castro Hughes

Website Solutions

One thing we wanted to pay special attention to was the site navigation, to make the path to purchasing clear and easy.

The first visual cue that the customer can shop on your site is the introduction of the shop sidebar navigation upon launch. The “Shop by Category” heading is a clear to call action. The categories below are a combo of your current navigation and the list you included. The first three—Seeds, Bulbs & Dahlias—will be open/showing by default upon launch. The customer can also view the Tools and Gifts subcategories by clicking the arrow to the right of the category name. The “Refine by” options will appear once on an applicable shop category page. So will the breadcrumb navigation that shows your customers what page they’re currently viewing.

Collections page

Shopify collections page design for a flower farm

Floret Flowers site page design by Christine Castro Hughes

Product page

Shopify product page design for a flower farm

Floret Flowers site page design by Christine Castro Hughes

Home page


intro/overview copy
We are a family-run flower farm specializing in growing unique, uncommon, and heirloom flowers. Located in Washington’s beautiful Skagit Valley, our fields are bursting with flowers that reflect the season—from fragrant sweet peas in the spring to magnificent dinner plate dahlias in the fall and countless varieties in between. Our thriving research and education farm is dedicated to providing you with the seeds, tools, information, and inspiration you need to grow the garden of your dreams.

ebook Call To Action
Floret’s Complete Cut & Care Guide for 100 Spectacular Seasonal Blooms
Sign up to get our free 30-page ebook filled with ways to get the maximum vase life from your blooms.

Featured/recent blog posts
Recent Happenings & How-To’s. From the blog:

Pop-up Newsletter signup
Grow with us. Sign up to receive monthly updates from the farm—special offers, news about upcoming workshops, our latest growing tips, and more.

Press info
Our seeds have been featured in…
Sunset, Better Homes & Gardens, Country Living, Martha Stewart Living and Garden Design


Today was amazing. Not only was it our biggest launch to date, but the best part was that our website didn't break! If you've been following along for more than a year then you probably remember how we crumbled our website server (despite massive upgrades and multiple tech teams working on it for weeks) three separate times from traffic, trying to make our products available last year. Our team still has nightmares (literally) about the flooded inboxes, thousands of upset emails and the weeks of clean up that resulted from it all. This time last year I was on the verge of giving up. Thank goodness we finally found Arianne and her incredible team at @aeolidia to help build us an e-commerce website that was both beautiful and strong enough to handle all of our excited customers. Pictured here: Zinnia 'Queen Lime Blush'- seeds available by clicking the link in my profile. #floretseeds #growfloret

A post shared by Erin Benzakein – Floret (@floretflower) on

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