Floret Flowers

A strategic Shopify and WordPress integration for a flower farm.

The Challenge

Floret is a family-run flower farm specializing in unique, uncommon, and heirloom flowers. They had recently had their website redone, and, while they loved the look of it, they weren’t happy with the functionality. Repeated website crashes frustrated loyal customers and were damaging their reputation. Floret needed a robust shop that was easy to navigate, mobile friendly, built to scale up, able to take multiple payment options, and a joy for their customers to use.

Our Approach

Our challenge was to create a beautiful and easy to navigate shop for Floret — to work seamlessly with their existing WordPress site. The site needed to be adjusted to work on Shopify and, of course, encourage shopping with an uncluttered experience. What’s left is a clean, clear site that lets customers know right away that there is a wealth of products for sale and that they are supporting a family business.

Our Roles

Visit the website

Homepage for Floret website - a strategic Shopify and WordPress integration for a flower farm. — A strategic Shopify and WordPress integration for a flower farm.

A strategic Shopify and WordPress integration for a flower farm designed by Aeolidia. — Category page on the Floret website.

We paid special attention to the site navigation on the Floret website, in order to make the purchasing path clear and easy. By adding a sidebar navigation and clear “Shop by Category” CTA as visual clues it is clear to the customer that they can shop on the site.

We had a super successful bulb launch day – we are practically sold out! So many compliments on the new shop and the seamless checkout process. It all went off without a hitch! We have learned so much from your team and feel so empowered to have this experience under our belts. E-commerce isn’t as scary now. Everything is going super smooth so far. Thank you!

Erin Benzakein

Floret founder

Headshot of Erin Benzakein.

Floret had a successful launch day and practically sold out of bulbs. They received many compliments on their new Shopify website and the seamless checkout process. Six months after launch they reported that their shopping and checkout process was greatly improved and customer satisfaction much better than ever before.