Twigs & Honey

Website redesign for an heirloom-quality bridal accessories brand.

The Challenge

Founded in 2008 by Myra Callan, Twigs & Honey specializes in handmade, heirloom-quality wedding accessories. Their focus is on designing, producing, and finishing each piece in their studio. When she came to us, her website hadn’t been redesigned in almost ten years. For this website project, Myra wanted her visitors to get a good feel for the brand and aesthetic. It was also important for the site to be easy to navigate and for the checkout process to be smooth and quick.

Our Approach

We began with a quick typography and color palette refresh to highlight Twigs & Honey’s romantic, earthy, and high-end brand. Our Shopify theme customization project included features to help customers with styling advice and color selections. Important functionality included bundles, customer reviews showcasing user-generated content, and a wish list. Additionally, we added a dynamic shipping countdown to increase average order value and encourage a smooth checkout process.

Our Roles

Visit the website

The homepage highlights Twigs & Honey’s elegant, handcrafted accessories through striking visuals and a refined layout.

To enhance user experience, we implemented shoppable hotspots, allowing customers to seamlessly browse and add products to their cart from lifestyle photos. This interactive feature brings the collection to life while simplifying the shopping process.

Collection page for Twigs and Honey — The redesigned collection page features a streamlined product layout, making it easy for brides to discover and compare accessories. Clean typography and elegant spacing create a visually appealing, organized shopping experience. The custom product badges were retained from their old site. Hover images provide an additional view of each product, while swatches below offer a quick look at available variants, enhancing both functionality and engagement.

Twigs and Honey's product page — Product pages include all the information a bride needs in one place. With high-quality photos, detailed product descriptions, and essential information on shipping and returns, customers can effortlessly make informed decisions. Product reviews and insights into Twigs & Honey’s handcrafted process build trust, while thoughtful upsells encourage brides to discover complementary pieces for their wedding look.

We crafted a warm and inviting About page that showcases Twigs & Honey’s unique story. The page builds a personal connection with customers by featuring the brand’s background, founder bio, and team photos. This page contains a lot of custom brand touches such as the florals and flourishes, maintained from the old site. Highlights of notable clients and curated lookbooks further establish the brand’s reputation, blending authenticity and trust.