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Loftipop homepage

Loftipop

Website, brand design, photography, and email marketing for a drinkware brand

The Challenge

Primarily selling on Amazon, Loftipop struggled to gain traction with their own website. Owners Rachel and Ryan saw the need to enhance their web presence and streamline their product offerings to focus on their drinkware line. Despite having a logo, they lacked a cohesive system of fonts and colors, making it challenging to create a unified brand identity.

Our Approach

We began by refining their brand design, building upon their existing logo. Following UX best practices, we customized a Shopify theme with their new branding and engaging homepage copy. Our in-house photographer crafted compelling, on-brand lifestyle product photos. SEO and Klaviyo email marketing ensured ongoing optimization and growth.

Loftipop scrolling home
The homepage clearly communicates that Loftipop is not just another print-on-demand brand — every design is created by a real person and printed in-house.
Brand guide built upon Loftipop's existing logo.
Brand style guide built upon Loftipop’s existing logo.
custom icons for a drinkware brand
Custom icons illustrate the benefits of Loftipop’s products.
round logo seal for Loftipop
Round logo seal stickers; an example of branding in use.
custom email template and flows for Loftipop
We designed an on-brand newsletter template and crafted engaging email flows to convert browsers into buyers.
Hero photo for a drinkware brand
Hero shot of an assortment of Loftipop mugs.
product photography for coffee mugs
Colorful, on-brand product photography elevates Loftipop’s mugs.

The Aeolidia team was very knowledgeable, helpful, proficient, and creative — even when I wasn’t sure about exactly what I wanted. They were patient with me and helped guide me to a beautiful functional website that really expresses our brand. We look forward to working with them again as we continue to grow and evolve our business.

Rachel & Ryan

Rachel O'Neill
Loftipop's owners, Rachel and Ryan
Loftipop's owners, Rachel and Ryan
mugs styled with flowers for lifestyle product photos
Styled product photo of personalized mugs.
product photo of mugs and a plant leaf
Styled product photo featuring a selection of plant-themed mugs.
a stack of camping mugs with a yellow background
Product photo of stacked camping mugs and a colorful background convey Loftipop’s sense of fun.
a plant themed mug styled with a plant
Styled product photo featuring a fun use of props and composition.
Product photography for Loftipop by Aeolidia.
Lifestyle product photo pairing a Loftipop mug with the perfect props.
Product photography for Loftipop's Bigfoot mugs by Aeolidia.
Styled product photo showing off a selection of camping mugs from various angles.

Let's take your online shop to the next level

The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!

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