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Paper Mundi

Custom website & brand identity for a travel-inspired art prints shop

The Challenge

Paper Mundi is a travel-inspired illustrator that was experiencing growing pains in their business and was ready to move beyond Etsy to a new, custom Shopify website. They were looking for a high level of functionality and the ability to offer clients a simple way to order customizable products.

Our Approach

We created a bespoke design with lots of custom functionality including: a lookbook, mobile-friendly home page scrollers, advanced blog features, optimized navigation including shop by room, feature/benefits bar, customizable products, and an engaging about page.

New business name and branding for Paper Mundi, an art prints shop. — We developed a new business name and brand identity to convey the whimsical, sophisticated, and vintage feeling of the brand.

Examples of Paper Mundi’s new branding in use as vintage-inspired postcards.

Examples of Paper Mundi’s new branding in use as travel-themed business cards.

Examples of Paper Mundi’s new branding in use applied to marketing collateral.

custom icons for Paper Mundi — We designed a variety of custom icons.

mobile optimized shopping for Paper Mundi, an art prints shop — Paper Mundi’s custom Shopify website is optimized for mobile viewing — and shopping!

Paper Mundi case study: we're swooning over this shoppable lookbook!

This custom lookbook is such a unique addition to an ecommerce website and the hotspots make for a delightful shopping experience. The “Shop by Room” categories are not only a fun way for customers to navigate the site, but a powerful use of SEO data as well.

Paper Mundi offers a bevy of customization options for their art prints, which posed a unique challenge for us in creating their product listings. The custom product page design includes all the functionality needed for highly customizable products.

Paper Mundi - custom ecommerce website for a fine artist. Example of a customizable product listing.

Ecommerce website case study for a travel-inspired illustrator. Here's a peek at the custom about page.

We added a timeline to Paper Mundi’s About Page showing all the major highlights of the business, illustrated by the designers behind the brand. Custom watercolor details were integrated throughout the website for a cohesive feel.