Our goal for the Twig + Tale redesign was to create a warm and inviting, playful and easy-to-use site that showcases their gorgeous patterns but also highlights the buying and making process. The concept features the sweet branding that we created, along with some new woodgrain inspired patterns and textures to match. The site features are extremely robust: along every step of the way, customers are introduced to Twig + Tale’s pattern features and given inside looks at their products to encourage confident purchases.
