Shipshape Collective Freebie
An exercise to target a specific, relatable person for effective, non-icky marketing.
Even if you truly believe everyone could benefit from what you have to offer in some way, it’s just not possible to market effectively to everyone – you have to narrow the field down and get more specific in order to really take your business where you want it to go. This workbook helps you determine how to do just that.
Included in this PDF:
- What we mean when we say “dream customer”
- Why understanding who your dream customer is is important
- Dream Customer Exercise: questions to help you figure out who your dream customer is