Rebrand An Established Business

Attract the Right Customers With a New Brand

Go for anything from a light refresh to a full rename and rebrand

One of the places where we most often meet shop owners is for a rebrand of an existing business. We tend to serve established brands. Most shops start small and scrappy, and the brand identity that served them well at the beginning starts to show its age.

The thing about growth is that you usually end up outgrowing things that served you well from the start. You get to a point where you are no longer guessing, but you know who your customers are, what resonates with them, and what your brand stands for. At this point, you can start to feel like you’ve built a business that’s much more impressive than it looks!

My team at Aeolidia is often called in when it’s time to make a brand’s outsides match its insides. We can also join you as the next step after a rebrand, when you need to make the website match.

The difference between night and day! Our brand took off, and we haven’t looked back. Figures from the 2 months prior and post rebrand show dramatic change, a 530% increase in sales; a 613% increase in sessions and a 438% increase in orders. In less than 2 months our rebrand investment had paid for itself.

Lisa Spearman, Twig + Tale

Some of the things we can do to help you rebrand your existing retail business

• Develop a brand strategy that sets you apart as unique to your ideal customers
• Brainstorm a business name that will last
• Create a full brand identity that will sell your products
• Design a professional site that’s perfectly on-brand and tells your story
• Redesign your packaging to match your new brand
• Help with copywriting that matches your brand’s voice and tone
• Redesign your email templates with your new branding
• Create a rebranded strategy for your email automations and campaigns
• Keep an eye on the success of your SEO if you change domain names
• Develop a strategy to keep your customers in the loop about the changes

…and more! This post on our site interviews five shop owners about the sales increases they saw after rebranding: ​Will a New Logo & Brand Design Pay For Itself?​

If you’re having a hard time gaining traction for your business, your brand may be holding you back. No matter what you’re going to do next, your logo and branding are the keystone that holds everything together. Your website design, your marketing materials, your social media posts, your product packaging or unboxing experience — all these are customer-facing, and all will be informed by the brand identity.

Is your brand building you up or holding you back? Get rates to update your brand to match its growth below: