Aeolidia to the rescue!
Chelsea and Jamie's Problem
Sugar Paper is a stationery shop, making beautiful things for thoughtful people. They have two locations in Los Angeles, but their website had never quite been treated like the flagship store of their online presence. It was time to change that, and work to increase ecommerce revenue as well.
We ask all of our prospective clients about their challenges and goals, and Chelsea told us:
Current challenges: We have been running the business for 15 years. In that time, we have had 4 different sites and they have all presented challenges.
We switched to Shopify from custom platforms on this last iteration so that we could benefit from an ever-evolving platform. Our goal is to use the platform to change and grow with the needs of our customer, but we’ve found that the developers often stand in the way of our ideas and tell us why our ideas can’t be accommodated in Shopify.
With this next iteration, we want to embrace UI and really think through the navigation to make shopping joyful. We want to use the beautiful images and copy we create for the catalog and do more story-telling as a function of the shopping experience. We want to make sure the site recognizes loyalty. We want to be able to talk to return customers in a seamless,/automated way and offer a monthly subscription to our customers who constantly come back for more.
Project goal: We want to double our sales in 2018.
Aeolidia to the rescue!
With an ever-growing following, Sugar Paper came to Aeolidia to create a new and improved online shopping experience that better showcased their products and services. While their existing website looked good and was “getting the job done,” we identified opportunities to improve site organization, navigation, and storytelling to transform their site into one that is more intuitive, rich, beautiful, and easily shoppable. Drawing inspiration from the handmade nature of their products, we brought in thoughtful analog details to create a polished yet warm look and feel that is uniquely Sugar Paper.
We’re thrilled with the transformation and look forward to watching Sugar Paper grow both on and offline!
What Our Client Had to Say
Website redesigns can be daunting. After you’ve done it once, you know how much work goes into making a site. Aeolidia took the pain out of this process by clearly defining the process and creating a team of specialized professionals who took a great amount of care into building a strategic plan for the site functionality, the design, and customer experience. We’re beyond thankful for the results… and even more thankful that the process was made as pain-free as possible.
When we checked in 6 months after the launch of the new website, the results were amazing!
The conversion rate, revenue, and revenue per user had all increased significantly with the launch of their new Shopify website. Sugar Paper now has a notably high conversion rate for such a high-traffic website, with return visitors and email subscribers converting very well. Traffic from mobile devices is now converting at a much higher rate than it was on their previous website.
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.