Sir Dogwood

The Challenge

Sir Dogwood is a pet supply store that features a highly curated selection of quality dog wear, toys and accessories from the freshest and most innovative designers around the world. As an umbrella retailer that sells products from many different companies, they wanted to make sure that their own branding stood out. They wanted a new look, copy, and newsletter design that would increase conversions while projecting a cohesive brand that put customers in the mindset of spoiling their dog.

Our Approach

We worked with Chaz of Sir Dogwood to give her brand the sophisticated yet edgy makeover it needed. The logo design features a refined dog wearing a crown, a nod to the company’s target consumer, who treats their dog like royalty. The color-heavy palette is muted enough to let the products stand out while having just enough oomph to stand on its own. Fashion-inspired patterns complete a look that has understated elegance with an edge.

Logo featuring a dog with a crown and a rich taupe-gold color palette.

Brand guide with logos, color palette, typography, texture, and patterns.

Multi-color logo designs in taupe, gold, and a dark, rich brown.

As a small business owner, working with a dedicated team of branding experts was invaluable. I am obsessed with the new muted, sophisticated color palette they created and would recommend them to anyone looking for a thoughtful brand refresh.