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Brand strategy and design for personalized period packages.
Odeya is a monthly subscription box of personalized period care essentials. Owner Kendra came to us for brand strategy, branding, and packaging design. She wanted to establish a brand that connects to, inspires, and creates a space for open and honest dialog with Odeya’s ideal customer and audience. Visually, the design should communicate nostalgic 2000s familiarity that feels fun, inclusive, and colorful.
Odeya’s key demographic is women ages 16-30. They aren’t looking for their mother’s period products and they want something relevant, clever, perceptive, meaningful, and creative. We worked with Kendra to convey an upbeat, evocative, and contemporary brand with an approachable yet expressive look and feel, opting for bright colors and bold typography.
I already had an idea of how I wanted Odeya to look before working with Aeolidia but they helped me bring it to life. The results of our project exceeded my expectations and set a precedent for the development of my business. I am very thankful for their hard work and I would definitely work with them again going forward!
The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!
