Needle Sharp

The Challenge

Needle Sharp offers monthly sewing subscription boxes, fabrics, patterns, and kits. Founder Mary Grabenstatter came to us to make her website a reliable source of income, and decrease customer service for subscriptions. She wanted her site to feel right: conveying what the company represents as a brand, easy to navigate, memorable, worth returning to.

Our Approach

Starting with Mary’s existing logo, we improved and expanded on the branding. We worked as a team to design an easy-to-navigate site that inspires and delights customers. The updated branding gives the site a modern but approachable feel. Customers will become loyal followers as they explore Needle Sharp’s kits and fabric, and subscribe to the boxes.

Home page design

Custom Website & Branding for a Sewing Subscription Box — We introduced a refreshed brand identity that included a polished logo, new typography, a friendly color scheme, and graphic details that enhanced the brand’s look while staying familiar to their already loyal customers.

Website design, interior pages — Shopify web design for a fabric store: collections, products, subscriptions.

Aeolidia has the expertise to guide a craft business through the design process. Their knowledge of the sewing world was invaluable to my site as they could make informed decisions for my exact audience.

Mary Grabenstatter

Needle Sharp

Headshot of Mary Grabenstatter.

Needle Sharp already had a logo they loved. We refreshed the primary mark making the letters uniform and adding a little more space. The refresh elevated the logo while keeping it familiar to their sewist customers.