Giftbar’s new logo features bold and graphic type with a pastel rainbow color theme that keeps it playful and soft. The unique hand drawn letters bring an original groovy vibe that nods to the 70s while still having contemporary appeal. Each letter has a unique quality, and the wiggly ‘I’ adds a little flair that brings that extra dose of fun. This branding was a much-needed evolution for Giftbar to showcase the spirit of their wonderful shop.
Jess was great and we couldn’t be happier with how the project turned out. She made the entire process clear so we knew exactly what we would be getting, stayed on track through revisions, and delivered pieces for all aspects of our business.