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October 4, 2023⚓️ My favorite way to think about making a website better Hi Reader, Let's talk about what it means to build an effective ecommerce website. I find myself thinking in analogies when I'm explaining things. Have you ever considered your website to be like a ballet? Your products are the dancers. The dancers have to be exceptional, of course. But if any one thing is off, it can ruin the whole performance. If you put all your time into practicing the dance, it's no good if the ballet itself doesn't have a compelling story, if the costumes are…
September 27, 2023⚓️ Creating a fully realized brand vision takes you from 90-100% Hi Reader, This summer, at h+h americas, I was talking with Kait of the upcoming Coachella Valley Yarn store. She used a phrase about building her business that stuck with me. She said she wanted a "fully realized vision" for her brand. She's a graphic designer, and understands the importance of getting everything right. It reminded me of something Lela Barker said once while interviewing me: "the difference between 90% and 100% is another 100%." She was elaborating on how Aeolidia helps…
September 20, 2023⚓️ 12 easy tips for a healthy time management routine Hi Reader, September! At least in the Northern hemisphere, this feels like time to get organized, get on schedule, and focus on work. Kids are back in school, trade show season is over, and it's time to get ready for the holiday shopping season. It seemed like a good time to update my blog post about time management, self-discipline, and avoiding distractions. I'm feeling invested particularly in the "avoiding distractions" part. I just returned from The Unique CAMP, where they took our…
September 13, 2023⚓️ 4 reasons to invest in a fresh new site design Hi Reader, Have you outgrown your website? If it’s not doing you justice, let’s level it up to drive more sales. Is it finally time to have a website that reflects where your business is at now? You’ve grown and honed in on your brand’s aesthetic, values, and themes. Your website may no longer match what you know to be true about your business. In fact, it could be making your brand look smaller and less remarkable than it is. Maybe your current site has been adjusted over the years and it…
September 6, 2023⚓️ What to know to prepare your shop for the holidays Hi Reader, September is here, and it's time to start thinking about the holidays (that is, if you run an ecommerce business). I'm rounding up some tips and ideas for you, so you can focus on a profitable season. 12 Black Friday Tips For Online Shops in 2023 I refreshed our blog post about preparing your site for Black Friday and Cyber Monday to include some trends for this year. It includes predictions from Gorgias, examples of well-done gift strategies, as well as 12 specific things you can…
August 30, 2023⚓️ Boost your brand’s reach with email, social media, and PR Hi Reader, Building a strong online presence is crucial for the success of design-focused ecommerce brands. Today we are going to dig into marketing strategy, focusing on three essential avenues to help you amplify your brand’s reach. We’ll explore the undeniable benefits of having an email newsletter, mastering social media engagement, and the art of catching press attention. Let’s dive in! Boost Your Brand’s Reach With Email, Social Media, and PR READ OUR NEW POST Q&A Here's a reader…
August 23, 2023⚓️ Two ways we increased revenue for a craft supply shop If it's been a while since you received our newsletter, welcome back! I'm sorting out some deliverability issues. Set your preferences from the footer. Hi Reader, Did you know? We used to launch sites and be done, but now we have a select group of shop owners that we continue working with monthly. We not only do this post-project, but we'll meet you and your site exactly where you're at and work with you in an ongoing effort to improve your sales. I wanted to show you why it might make sense…
August 16, 2023⚓️ A helpful content calendar & tips for your Labor Day marketing strategy Hi Reader, For those of you with customers in the United States: do you adjust your site and send marketing emails specific to the Labor Day holiday? Klaviyo, our recommended email marketing provider, tells us that their recent data shows Labor Day email campaigns performing stronger than 4th of July, Mother’s and Father’s Day, and even Valentine’s Day. So if this holiday isn't on your radar for marketing, I'd suggest giving it a try! Labor Day is a great time to end the summer strong by…
August 9, 2023⚓️ Sick to death of productivity? Here's a refreshing new perspective Hi Reader, First! I'm going to be in New York (for the Shoppe Object and NY NOW trade shows) from August 11-14, and then in Atlanta (for the Black in Ecom conference) from the 15th to 19th. If you'll be in either of these places and want to meet up, or have tips for adventures and eats, please email me back. I have a little extra time in both cities. I've been thinking about productivity and time management lately. If you are sick to death of productivity, read on! I went to my local…
August 2, 2023⚓️ The most interesting announcements from Shopify Editions Hi Reader, Shopify dropped their Summer '23 Editions last week, which includes over 100 updates to the platform. That's a lot! My team took notes, and here's what we think you might find most useful for your store: The Shopify admin is getting a visual design update. Organization settings will allow the creation of new stores that are linked to your existing shop (Shopify Plus feature). Shopify Collective will let you add products from other stores to your own store. Shopify's bundles app is…