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July 3, 2024⚓ Basics you need for your SEO strategy to work Hi Reader, Kai Davis, SEO expert on our team, is joining us today to share an in-depth answer to a question that frequently pops up in our community. If you feel overwhelmed by SEO, read on! Sarah asks, “What are the top 3 must-haves on every ecommerce website to make sure customers are finding you?” Let’s start by saying what it isn’t: It’s not about the latest apps. It’s not paid advertising on Facebook, Instagram, or Google. It’s not writing a bunch of SEO content.Here’s what you want to…
June 25, 2024Big Shopify news & live event with me this Wednesday! I'm speaking Wednesday at 9:20! Register free here Hi Reader, I'm sending my usual email off schedule, because I wanted to let you know about an all day event this Wednesday to help you build your business! We also are attending Shopify Editions' in person announcement in Toronto, and I wanted to let you know what we've learned. Product Freedom Summit Time sensitive thing first: I’m thrilled to announce that I will be speaking at the Product Freedom Summit this Wednesday, June 26th! 🌟 This…
June 19, 2024⚓ How the Goldman Sachs 10KSB program will grow your business Join me online for free at the Product Freedom Summit next week! Hi Reader, I get asked about this all the time, so I wanted to take a moment to tell you about the Goldman Sachs 10,000 Small Businesses program. It's like getting a mini-MBA for free, as well as a built-in community of established business owners. I'm an alumni, and the only thing I get out of referring you to 10KSB is the pleasure of giving you some good advice, and the hope to meet you at one of their future events. The 10KSB…
June 12, 2024⚓ Branding and photography can make or break a website We're booking our last website projects for summer! Get in touch Hi Reader, Here is a peek at a recent project for drinkware brand Loftipop. We began by refining their brand design, building upon their existing logo, then customizing a Shopify theme with their new branding and engaging homepage copy. Our in-house photographer crafted compelling, on-brand lifestyle product photos. SEO and Klaviyo email marketing ensured ongoing optimization and growth. Loftipop homepage The homepage clearly…
June 5, 2024⚓ Will your online shop be ready for holiday shoppers? Now booking projects in August – reply to this email to prep for Black Friday! Hi Reader, Now is the time of year to be gearing up for Black Friday / Cyber Monday success! I say that because our website optimization projects take 2-3 months, and we're booking August right now. People ask me this all the time – not always in these exact words: "Our website is working fine, I guess. How do I know when it’s time to redesign?" To me, "good enough" just isn't good enough when it comes to your…
May 29, 2024⚓️ Mistakes I've been seeing on lots of websites VERY last chance for a Website In a Week: read more Hi Reader, Before we attend an in-person event, we do a little research to see who will be there. This is in case we see potential for partnerships or collaborations, and of course we're also on the lookout for shops that would be fun to work with or could use our help with their websites. Although I'm used to seeing websites that don't work perfectly, I was taken aback recently by how many big problems (that are simple to fix) that I saw on…
May 22, 2024⚓️ Designing a website with a soulful, strong willed, rock ‘n’ roll attitude Hi Reader, I love love love working with brands that know what they're all about and who they serve. It's so enjoyable and effective to tell their story in a way that leads to even more connection with customers. Since 1979, Lee Brevard has designed and manufactured their high-end line of jewelry with exquisite materials and a laid back attitude. With a time-tested legacy as a trailblazing brand, their team came to us to bridge the gap between their iconic status and a website that was…
May 15, 2024⚓️ Our recap of the h+h americas trade show Hi Reader, We’re still beaming from our time at h+h americas earlier this month! Our Ecommerce Strategist Helen, our Senior Identity and Web Designer Christine, and myself were honored to attend as faculty and teach about branding, advanced Shopify strategies and website content. We had so many smart and helpful questions during our Shopify masterclasses. I hope to see you there next year, if your business is craft-related. Hello from a quilter, embroiderer, and person who has at one time or…
May 8, 2024⚓️ From marine biology to MySQL databases – an interview with me Hi Reader, We've just gotten back from the h+h trade show, and there's a lot to get caught up on. I'm planning to share a fun recap with you next week (Helen, Christine, and I accidentally all wore a fashion uniform — I have pics)! In the meantime, I taught a class for Pattern Observer's Textile Design Lab earlier this week, and Amanda on their team was a delight to speak with. Today, I'm sharing an interview with me. This interview was originally published in Pattern Observer on April 15,…
May 1, 2024⚓️ Kelbourne Woolens’ invaluable experience at h+h americas We are at h+h americas today! Hi Reader, The following interview was originally published by Craft Industry Alliance. There is nothing quite like in person events for making real connections that lead to business growth. Our team at Aeolidia has been working with craft-related businesses since the year before Etsy existed. We have followed along with Craft Industry Alliance since the early days, and we were honored to be asked to teach at the first h+h americas conference in 2023. We have…