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November 29, 2023⚓️ Is it time to step back and enjoy running your business? Hi Reader, I hope you got so many cha-chings last week! If your Black Friday & Cyber Monday didn't go as well as you'd hoped, we're here to get your site in shape for next year. Just email me back if you'd like me to take a look at your site and let you know what I'd recommend. I'm already thinking about January over here. That's because we're booking projects in that month, and also because we take the last two weeks of the year off. So I'm already in that 2024 mindset. I hear from too many…
November 22, 2023⚓️ Aeolidia gift guide and time sensitive email marketing help Hi Reader, It's a busy week in your email, I know, so I'm going to keep this quick and share just a few time-sensitive bits of info and links for you. First, the fun one – Jess on our team has put together a beautiful gift guide with gift ideas from a few of our many favorite small businesses. Take a peek! Aeolidia 2023 Gift Guide SEE OUR GIFT GUIDE Q&A Here's a question you might not know you have yet, as answered by Helen Hulskamp, Ecommerce Strategist on our team: Q: What's this new thing…
November 15, 2023⚓️ Help us hire our new PM — and get my 11 best hiring tips We're hiring – please spread the word Hi Reader, Today I'm hoping you either want to be one of our project managers, or you know someone who's a good fit. If not, never fear, I still have something for you this week: I'm also including advice for your own hiring strategy. Web Project Manager Job We’re looking for a Web Project Manager to help us with Shopify design and development projects at Aeolidia. The job is full time and salaried (for us, that’s a 32 hour, 4 day week). The team is all…
November 8, 2023⚓️ Use our helpful last minute tips to get ready for BFCM! Now booking brand identity projects – learn more Hi Reader, The holiday season will be here before we know it, but there is still time to make sure your online store is shipshape! We’ve gathered all of our best holiday sales tips to help you prepare for the unique opportunities and challenges of this busy time of year. We have TWO new blog posts about this for you. Boost Holiday Sales Without Slashing Prices In this article, we explore alternative promotions and tactics that reward your best…
November 1, 2023⚓️ Does your brand identity need a bit of help? Our 2023 schedule is full — except for one type of project (read on) Hi Reader, I hope you've been well. If you're a shop owner, I'm sure you're gearing up for a very busy season. For us, we're winding down. We're putting finishing touches on sites before Black Friday/Cyber Monday, and after November, everything's prepping shop owners to see strong sales in 2024. Our project managers just told us we can't book any more web design or development in November and December! But Sam has come up…
October 25, 2023⚓️ 5 first steps to take when doing your own PR Hi Reader, At Aeolidia, we excel in creating online flagship stores – from branding to Shopify to Klaviyo. Once this foundation is in place, your business is poised for growth, ready to capture the attention of a wider audience. One powerful avenue for achieving this growth is through strategic media outreach, commonly known as PR. I am delighted to introduce Nora Wolf, who boasts a career dedicated to PR and has been the driving force behind her boutique public relations firm, Wolf PR, since…
October 18, 2023⚓️ Wholesale success: 3 experts discuss the state of trade shows in 2024 Hi Reader, I'm really excited about our new post, because I got three experts together to discuss what has changed about trade shows and how to get the most out of them next year. We have Abby Glassenberg, who helped put on the fantastic h+h americas trade show, Morgan Cros, who's an experienced exhibitor, and Katie Hunt, who has made a career out of preparing people for trade shows. Get the lay of the land while making your plans for next year while reading our new article: READ ABOUT TRADE…
October 11, 2023⚓️ 10 books that significantly improved my business and life We're doing a webinar about holiday email marketing with Wolf Craft on October 17. Add the details to your Google Calendar here. Hi Reader, I hope you're easing into fall with improved motivation. We just had our quarterly planning meeting and are feeling like rolling our sleeves up and getting things more in shape around here! I have something I'm excited to share with you today; an idea I've had in mind for ages and finally got ready. I read a lot of books about running a business, and I've…
October 4, 2023⚓️ My favorite way to think about making a website better Hi Reader, Let's talk about what it means to build an effective ecommerce website. I find myself thinking in analogies when I'm explaining things. Have you ever considered your website to be like a ballet? Your products are the dancers. The dancers have to be exceptional, of course. But if any one thing is off, it can ruin the whole performance. If you put all your time into practicing the dance, it's no good if the ballet itself doesn't have a compelling story, if the costumes are…
September 27, 2023⚓️ Creating a fully realized brand vision takes you from 90-100% Hi Reader, This summer, at h+h americas, I was talking with Kait of the upcoming Coachella Valley Yarn store. She used a phrase about building her business that stuck with me. She said she wanted a "fully realized vision" for her brand. She's a graphic designer, and understands the importance of getting everything right. It reminded me of something Lela Barker said once while interviewing me: "the difference between 90% and 100% is another 100%." She was elaborating on how Aeolidia helps…