Email

February 21, 2024⚓️ When website projects go wrong Hi Reader, I've gotten three emails so far this year from people who want our help fixing a not-quite-right website redesign. They either tried to save money with a budget website developer or by building out a site themselves. Now they want Aeolidia to get the site where it actually needs to be. Unless you've hired a true specialist, you may not know why your site isn't working as well as you'd like it to. There are so many tiny but important things that add up to a frictionless and…
February 14, 2024⚓️ Are you just a founder, or a true CEO? Hi Reader, Someone recently asked me what my role at Aeolidia is, since I mentioned that I am no longer involved in the services we sell. I don't have any part in designing brand identities, developing websites, or planning email strategies for the shop owners we work with. In fact, I don't know how to do most of those things anymore! And certainly not at the level my team does. What do I do? It used to be mostly marketing type things (blogging, social media, etc.), but I've also gotten away…
February 7, 2024⚓️ Ready to rebuild your site the right way? Hi Reader, I hope you've been well. We had our annual planning meeting in January, and now I'm excited to get everything done! One big change is the work we've been doing to become more flexible to work with. For years, we've created beautiful and strategic custom websites. Then, a couple of years ago, we introduced a quick and effective Website In a Week service. That service has grown a bit, and we'll be renaming it (because, though we're fast, there are often some things the shop owner…
January 31, 2024⚓️ Five Ways to Get Knowledgeable Advice to Grow Your Business Shopify's big update webinar is starting now – join here! Hi Reader, One of my favorite things about my job as a business owner is learning things. I used to spend a ton of my time learning, but I started noticing that I was reading articles and taking courses on things… that I already knew how to do. I don't think there's a point at which you should stop learning as a business owner. There is a point where it's much more important to take action. And the way you learn and from who changes…
January 24, 2024⚓️ What to do about the DMARC email sender warnings from Shopify & Klaviyo Hi Reader, You've likely been getting email warnings from Shopify or Klaviyo about new email sending requirements from Gmail and Yahoo ("authenticate and add a DMARC record to continue sending emails from your domain"). To make sure your email subscribers continue receiving your emails, you'll need to check your DNS settings. Helen, the Ecommerce Strategist on our team, has put together a guide for you. She wants you to know that you can follow the minimum requirements, but unless you…
January 17, 2024⚓️ Pricing strategy: how to charge what you're worth Finally fix your Shopify site! Grab a coveted spot in our 2024 schedule. Hi Reader, It can be so hard to set pricing for your work and charge what you're worth, whether you provide a service or sell products. You want to charge what seems “fair,” you want to position yourself correctly among your competitors, you want customers to continue to purchase from you, and of course, you want to earn a living. I think that many small creative businesses are undervaluing their work, which I’m sure is…
January 10, 2024⚓️Top Tools for Business Owners Finally fix your Shopify site! Grab a coveted spot in our 2024 schedule. Hi Reader, Before dishwashers, washing machines, robot vacuums, microwaves, takeout, grocery delivery, etc., it wasn’t easy to run a household. You needed a person out making money and a person at home keeping everything livable. With all of these tools making it easier to take care of our homes, those responsibilities now take less time and we can focus on other things. Similarly, there are a variety of tools and…
January 3, 2024⚓ Best practices for your product pages and how to achieve them Finally fix your Shopify site! Grab a coveted spot in our 2024 schedule. Hi Reader, Happy new year! Now's the time of year that thoughts turn to optimizing websites (someone just reached out to me to tell me her website hasn't had a major overhaul since 2015!). I have some product page insights for you to use to evaluate and improve your own site. Did you know? One thing that makes Aeolidia stand out in a sea of Shopify agencies is that we have a full-time Ecommerce Strategist. Helen on our…
December 13, 2023⚓ Smart ideas to improve your website this winter Aeolidia is taking a winter break and we'll be back in 2024! Hi Reader, What a year! I feel good about how it's wrapping up, and great about our plans for next year (though, as I'm sure you've noticed, the world often has other plans). I sincerely hope 2023 treated you well and that 2024 is looking bright. A few things I'm looking forward to: Focusing once again on where our work provides the most impact: branding, custom sites, and email strategy. Meeting up with my team and the shop owners…
December 6, 2023When does Shopify Plus make sense for your business? Last week for a discovery call this year! Contact us. Hi Reader, I hope the holiday shopping has been going so well for you, and you're getting chances to take breaks here and there! Lots of sales? Today, Jessica on my team has put together a comprehensive post on when Shopify Plus may be a good fit for your business. Choosing the right platform and determining the opportune moment to transition to a more sophisticated solution is a challenge that many flourishing ecommerce businesses…