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- ⚓ Why your website is like a ballet
⭐️ Get our rates to improve your online presence ⭐️ Hi Reader, Let’s talk about what it means to build an effective ecommerce website. I find myself thinking in analogies when I’m explaining things. Have you ever considered your website to be like a ballet? Your products are the dancers. The dancers have to be exceptional, of course. But if any one thing is off, it can ruin the whole performance. If you put all your time into practicing the dance, it’s no good if the ballet itself doesn’t…
- ⚓️ Is your online shop ready for the holidays?
2 spots left in October to work with us before BFCM! See our rates Hi Reader, Yes! We are talking about Black Friday & Cyber Monday (BFCM, in the ecommerce world) now. Hopefully, you've already been planning for it. We have a bunch of posts on our site that can help you get prepped. Take a peek, and get in touch with me if you could use our support on any of this. 12 Black Friday Tips For Online Shops in 2024 What’s your plan for getting your ecommerce website ready for the 2024 holidays?…
- ⚓️ An elegant solution to selling framed prints on Shopify
Hi Reader, I wanted to show you something cool we created recently for an artist. We designed the original site for Sister Golden (don't tell the other kids, but I think this is may be my FAVORITE site we've designed in recent years), and just finished up an optimization for this mother-daughter team. As part of our ongoing optimization for Sister Golden, we recently added custom framing options to their site. This is the kind of thing that can be elegantly solved with some unique…
- ⚓️ Are you using Shopify's Shop app to drive sales?
ALERT: website reviews webinar is tomorrow – RSVP here! Hi Reader, Are you using Shopify's Shop app to drive more sales to your site? If you're new to it, it's a “digital shopping assistant” that serves as a way for your customers to bookmark your business, see what’s new in your shop and keep you top of mind, as well as track their orders from you. You can use it on desktop, as well as a mobile app. “ "In Q4, the Shop app nearly reached $100 million in GMV in a single month, underscoring the…
- ⚓️ Join me on the 29th for free live website reviews on Zoom!
Read below about our webinar next week! Hi Reader, Fun news! I've spent all year doing in person events and speaking on other people's webinars, but now I've set up a Zoom just for us. I'll be hopping on live with you on August 29th to do live website reviews. Live Website Reviews & Top Tips Aug 29, 2024 11am PDT, 2pm EDT Could your ecommerce website be performing better? In this workshop, have an expert from Aeolidia look at your site. We’ve been designing and optimizing ecommerce sites on…
- ⚓️ How Liz replaced trade show trips with her website
First call for live website reviews on August 29 – register here! Hi Reader, I want to show you something cool today that gives you some ideas of what you can do with an ecommerce website. It was a joy to design and develop Liz Stiglet’s website and email marketing strategy for her. She’s a delight, and we’re so glad we could make an online home that tells Cozyblue’s story, and allows both Liz and her customers to slow down, get cozy, and get crafty! We were thrilled to see her featured on…
- ⚓️ What you need for your mailing list before the holidays
Hi Reader, I hope summer's going well for you and you're finding a way to balance your regular work, trade shows, and some vacation time. My husband and I are headed off to Yellowstone for a week this month, and I'm looking forward to forgetting that email exists! Speaking of email: this is the perfect time of year to make sure your shop's email marketing strategy is set up to capture and engage as many potential customers as possible. That's because most online shops see more traffic around…
- ⚓️ How to decide if you should improve your site or drive more traffic
Hi Reader, One of the joys of my mailing list is that when I offer help to one shop owner, I can go ahead and offer help to 5000 more by sending an email. Here's an email I received recently: "At this point, my sales are nowhere close to where I feel they should be, despite having a pretty robust assortment of inventory and two physical shop locations. I believe that ramping up my presence to find new customers, and fostering relationships with our existing customer base, would help…
- ⚓ Podcast interview with Arianne: selling products with a story
Hi Reader, I recently had the pleasure of speaking with Margo Tantau, the visionary and creative adventurer behind the Windowsill Chats Podcast — a podcast for Creatives and the Creatively Curious. During our chat, we discussed: How I cultivated Aeolidia's niche in the ecommerce industry The challenges of selling unique products in a market flooded with mass-produced items The power of storytelling in ecommerce Core values and how they guide Aeolidia The significance of having a minimum…
- ⚓ Why "good enough" is just not good enough when you're doing well
Have you successfully raised prices?To be part of an upcoming blog post,please email me back! Hi Reader, I've been following along and trading expertise with Proof to Product, Katie Hunt's wholesale strategy community, for years. I was very interested to see her State of the Product Industry survey results come in, and wanted to share a few insights with you. Katie surveyed 925 retail businesses to get the lay of the land when it comes to retail in 2024. I'm guessing there are a lot of…
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