Email

August 28, 2024⚓️ Are you using Shopify's Shop app to drive sales? ALERT: website reviews webinar is tomorrow – RSVP here! Hi Reader, Are you using Shopify's Shop app to drive more sales to your site? If you're new to it, it's a “digital shopping assistant” that serves as a way for your customers to bookmark your business, see what’s new in your shop and keep you top of mind, as well as track their orders from you. You can use it on desktop, as well as a mobile app. “ "In Q4, the Shop app nearly reached $100 million in GMV in a single month, underscoring the…
August 21, 2024⚓️ Join me on the 29th for free live website reviews on Zoom! Read below about our webinar next week! Hi Reader, Fun news! I've spent all year doing in person events and speaking on other people's webinars, but now I've set up a Zoom just for us. I'll be hopping on live with you on August 29th to do live website reviews. Live Website Reviews & Top Tips Aug 29, 2024 11am PDT, 2pm EDT Could your ecommerce website be performing better? In this workshop, have an expert from Aeolidia look at your site. We’ve been designing and optimizing ecommerce sites on…
August 14, 2024⚓️ How Liz replaced trade show trips with her website First call for live website reviews on August 29 – register here! Hi Reader, I want to show you something cool today that gives you some ideas of what you can do with an ecommerce website. It was a joy to design and develop Liz Stiglet’s website and email marketing strategy for her. She’s a delight, and we’re so glad we could make an online home that tells Cozyblue’s story, and allows both Liz and her customers to slow down, get cozy, and get crafty! We were thrilled to see her featured on…
August 7, 2024⚓️ What you need for your mailing list before the holidays Hi Reader, I hope summer's going well for you and you're finding a way to balance your regular work, trade shows, and some vacation time. My husband and I are headed off to Yellowstone for a week this month, and I'm looking forward to forgetting that email exists! Speaking of email: this is the perfect time of year to make sure your shop's email marketing strategy is set up to capture and engage as many potential customers as possible. That's because most online shops see more traffic around…
July 31, 2024⚓️ How to decide if you should improve your site or drive more traffic Hi Reader, One of the joys of my mailing list is that when I offer help to one shop owner, I can go ahead and offer help to 5000 more by sending an email. Here's an email I received recently: "At this point, my sales are nowhere close to where I feel they should be, despite having a pretty robust assortment of inventory and two physical shop locations. I believe that ramping up my presence to find new customers, and fostering relationships with our existing customer base, would help…
July 24, 2024⚓ Podcast interview with Arianne: selling products with a story Hi Reader, I recently had the pleasure of speaking with Margo Tantau, the visionary and creative adventurer behind the Windowsill Chats Podcast — a podcast for Creatives and the Creatively Curious. During our chat, we discussed: How I cultivated Aeolidia's niche in the ecommerce industry The challenges of selling unique products in a market flooded with mass-produced items The power of storytelling in ecommerce Core values and how they guide Aeolidia The significance of having a minimum…
July 17, 2024⚓ Why "good enough" is just not good enough when you're doing well Have you successfully raised prices?To be part of an upcoming blog post,please email me back! Hi Reader, I've been following along and trading expertise with Proof to Product, Katie Hunt's wholesale strategy community, for years. I was very interested to see her State of the Product Industry survey results come in, and wanted to share a few insights with you. Katie surveyed 925 retail businesses to get the lay of the land when it comes to retail in 2024. I'm guessing there are a lot of…
July 10, 2024⚓ 14 big Shopify updates we're excited about The updates from Shopify Editions Summer 2024 announcements that we're most excited about.
July 3, 2024⚓ Basics you need for your SEO strategy to work Hi Reader, Kai Davis, SEO expert on our team, is joining us today to share an in-depth answer to a question that frequently pops up in our community. If you feel overwhelmed by SEO, read on! Sarah asks, “What are the top 3 must-haves on every ecommerce website to make sure customers are finding you?” Let’s start by saying what it isn’t: It’s not about the latest apps. It’s not paid advertising on Facebook, Instagram, or Google. It’s not writing a bunch of SEO content.Here’s what you want to…
June 25, 2024Big Shopify news & live event with me this Wednesday! I'm speaking Wednesday at 9:20! Register free here Hi Reader, I'm sending my usual email off schedule, because I wanted to let you know about an all day event this Wednesday to help you build your business! We also are attending Shopify Editions' in person announcement in Toronto, and I wanted to let you know what we've learned. Product Freedom Summit Time sensitive thing first: I’m thrilled to announce that I will be speaking at the Product Freedom Summit this Wednesday, June 26th! 🌟 This…