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November 6, 2024⚓ Will rebranding make you money? ⭐️ Stay tuned to our newsletter for exciting Black Friday news! ⭐️ Hi Reader, What kind of return on investment might your logo redesign project show? Let’s talk about rebranding ROI for small creative businesses. It seems obvious that you'll make more money if you improve your website. If it’s easier and more compelling to shop, customers will shop more! But what about your logo and brand identity? Too often, business owners hesitate to invest in this step because it’s not obvious that…
October 30, 2024⚓ A super custom collections page for a unique and adorable product Our Shopify webinar is today – RSVP & join! I'll send a replay link. Hi Reader, Your unique products deserve a stage as stand-out as the products themselves. That was the case for paper goods company E. Frances Paper and their brilliant, signature product, Little Notes®. Our team quickly learned that there was more to these 3.5×2 inch cards than meets the eye. The tiny note cards are used as gift tags, place cards, bookmarks, and lunch notes, and over 40 million cards have been shared…
October 23, 2024⚓ A custom site for a beloved paper goods brand ⭐️ Get our rates to improve your online presence ⭐️ Hi Reader, E. Frances Paper is a well-established paper goods company that creates meaningful, personal connections with products that help express love, gratitude, and kindness. With a strong foundation in wholesale and an expanded team in place, their Creative Director, Ali Flippin, came to us ready to concentrate on building the retail side of the business, with the website as the focus. We began with an in-depth SEO audit which revealed…
October 16, 2024⚓️ Book announcement: is Mother/Founder on your radar? Join us tomorrow for our BFCM email marketing webinar! Hi Reader, I have been quietly sitting on some very exciting news! Thanks to Aeolidia designer Christine Castro Hughes introducing me to author Amanda Jane Jones, I have been interviewed and am featured in a book about mothers who have founded businesses: Mother/Founder! Credit also goes to Alt Summit for bringing us all together while this idea was cooking. SQUEAL!!! 68 Women on the Trials and Triumphs of Starting a Business and Raising…
October 9, 2024⚓️ Make your site sound like you without having to plan everything Hi Reader, At Craftcation, we had the pleasure of meeting Robin Imholte, an early childhood education specialist with a passion for hands-on learning. Robin is the creative mind behind Messy Play Kits, a company dedicated to providing STEAM and sensory kits for children ages 3 to 8. These thoughtfully designed kits not only engage young learners but also encourage exploration, creativity, and critical thinking—all while embracing the joy of messy play. For Messy Play Kits, we developed a…
October 2, 2024⚓️ Getting ready for the most important time of year Hi Reader, Well, it's definitely fall, at least here in Seattle. Are you feeling that "back to business" energy like I am? While a lot of the planning for Black Friday / Cyber Monday is well underway, there are still things you can do to make the most of the season, and I'd love to help. Firstly! We have been teaching people how to improve their email strategy and websites in person all year, and now we're bringing two of those trainings to you, in time for holiday shopping. Register: October…
September 25, 2024⚓️ Could your online shop use a special calculator? Now booking our last October project! See our rates Hi Reader, Jess on our team put together an article on our site that shows what types of custom calculators can make your site a valuable resource for your customers. Providing site visitors with a personalized user experience is key is a great way to smooth the patch to checkout. Custom calculators on your Shopify store can help customers quickly and accurately answer their specific questions or address their pain points. By removing…
September 18, 2024⚓ Why your website is like a ballet ⭐️ Get our rates to improve your online presence ⭐️ Hi Reader, Let’s talk about what it means to build an effective ecommerce website. I find myself thinking in analogies when I’m explaining things. Have you ever considered your website to be like a ballet? Your products are the dancers. The dancers have to be exceptional, of course. But if any one thing is off, it can ruin the whole performance. If you put all your time into practicing the dance, it’s no good if the ballet itself doesn’t…
September 11, 2024⚓️ Is your online shop ready for the holidays? 2 spots left in October to work with us before BFCM! See our rates Hi Reader, Yes! We are talking about Black Friday & Cyber Monday (BFCM, in the ecommerce world) now. Hopefully, you've already been planning for it. We have a bunch of posts on our site that can help you get prepped. Take a peek, and get in touch with me if you could use our support on any of this. 12 Black Friday Tips For Online Shops in 2024 What’s your plan for getting your ecommerce website ready for the 2024 holidays?…
September 4, 2024⚓️ An elegant solution to selling framed prints on Shopify Hi Reader, I wanted to show you something cool we created recently for an artist. We designed the original site for Sister Golden (don't tell the other kids, but I think this is may be my FAVORITE site we've designed in recent years), and just finished up an optimization for this mother-daughter team. As part of our ongoing optimization for Sister Golden, we recently added custom framing options to their site. This is the kind of thing that can be elegantly solved with some unique…